A Brand With A Passion To Lead
BUSINESS CHALLENGE: Help the organization to meet its vision of becoming the premier health system in New Jersey.
INSIGHT: In the CEO's words, the organization is ready to transform and out-perform. But there are inherent strengths that need to be revealed about this organization in order to meet this goal.
SOLUTION: System-wide re-branding (from strategy through to department-by-department work sessions and education) that aligned organization and all colleagues around meeting its ambitious goals, captured in the idea of "A Passion To Lead." Instrumental was guiding the organization to capture more value through its (previously silent) portfolio of brands.
RESULTS: Per executive leadership, organization is now equipped to take the leap from good to great. Internal engagement stronger than ever. Increased awareness of specialty hospitals.
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We engaged Trajectory for a system-wide rebranding. All along the way, they've exhibited great expertise, creativity, passion and dedication. They've opened the eyes of leadership, garnered Board support, engaged physicians and our nearly 9000 employees.
-VP, Chief Administrative Officer
Launch Event
