TrajectoryPD is our specialty practice creating momentum for pharma and device challenger brands and companies.
Why Trajectory PD?
Our experience and perspective working across the health and wellness continuum – from health care providers, payers and services, to empowered patients, care givers and health-seeking consumers. As the boundaries between different forms of healthcare blur, we’re perfectly suited to help clients navigate the changing landscape.
Senior executives who work directly with clients on their brand and business challenges. For companies faced with shrinking budgets, compressed timelines and fewer resources, we offer the high-level strategic thinking and streamlined efficiencies they crave.
Momentum-thinking to help clients see their brands in new ways, broaden the sense of what’s possible and deliver change to solve underlying business problems.
Integrated solutions – based on patients/consumers taking a broader role in their own diagnosis, treatment and monitoring, and where coordinated and cohesive communication is required by multiple stakeholders – we create brand and marketing solutions that span the entire healthcare continuum.
How We Create Momentum Throughout The Lifecycle:
- From market preparation, pre-launch development to launching new brands and reenergizing existing franchises.
- Through research, strategic development, positioning, brand identity, message platform, health care provider and patient campaigns (collateral, print advertising, digital, video, experiential) and analytics.
- Engaging and aligning internal teams around purpose, promises and positioning.
- Across these therapeutic categories: Animal Health, Bariatric, Cardiology, Dermatology, Diabetes, Devices, Emergency, Geriatric, Immunology, Nutrition, Oncology, Oral Care, Orthopedics, Respiratory, Skin Care, Surgical and Women’s Health.
Eric Brody, President: 973-292-1400 x201; firstname.lastname@example.org