Wide-ranging market analysis of the ‘naturals’ and ‘organics’ markets, coupled with follow-on go-to-market strategy. We then developed brand story and positioning, name and logo, and creative look and feel – translated to design of packaging and responsive website.
Armed only with preliminary formulas, shape and launch a new vitamin and supplement brand for Unipharm, a privately owned American pharmaceutical company developing and marketing OTC drugs.
- Market Analysis & Launch Strategy
- Brand World Boards
- Positioning & Messaging
- Logo & Package Design
- Brand & Product Naming
- Web Design
“Trajectory was a tremendous partner, helping us to concept and build our new brand from the ground up. From branding and marketing to across the board creative execution, they were invaluable.”
– Marketing Director
Vitanova was introduced to the trade and retailers in 3rd quarter 2014. Right out of the gate, Unipharm garnered higher than anticipated pre-orders for 2015.