Wide-ranging strategic and creative white spaces review of the ‘naturals’ and ‘organics’ markets, coupled with identifying and dimensioning the target market. We then developed brand positioning, name, story and creative look and feel, followed by execution of packaging and responsive website..
Armed only with preliminary formulas, shape and launch a new vitamin and supplement brand for Unipharm, a privately owned American pharmaceutical company developing and marketing OTC drugs.
- Consumer/Competitor Landscape
- Brand World Boards
- Positioning & Messaging
- Logo & Package Design
- Brand & Product Naming
- Web Design
“Trajectory was a tremendous partner, helping us to build our new brand from the ground up. Their expertise in approaching and creating our new brand identity, from positioning, naming and logo development to website creation, proved invaluable.”
– Marketing Director
Aquation was introduced to the trade and retailers in 3rd quarter 2014. Right out of the gate, Unipharm garnered higher than anticipated pre-orders for 2015.