OUR PATH

Wide-ranging market analysis of the ‘naturals’ and ‘organics’ markets, coupled with follow-on go-to-market strategy. We then developed brand story and positioning, name and logo, and creative look and feel – translated to design of packaging and responsive website.

BACKSTORY

Armed only with preliminary formulas, shape and launch a new vitamin and supplement brand for Unipharm, a privately owned American pharmaceutical company developing and marketing OTC drugs.

SERVICES:

  1. Market Analysis & Launch Strategy
  2. Brand World Boards
  3. Positioning & Messaging
  4. Logo & Package Design
  5. Brand & Product Naming
  6. Web Design

BRAND WORLD BOARDS & PACKAGING

Overarching creative look and feel translated to packaging to appeal to both male and female audiences.

“Trajectory was a tremendous partner, helping us to concept and build our new brand from the ground up. From branding and marketing to across the board creative execution, they were invaluable.”

– Marketing Director

WEBSITE

We concepted, designed and built Vitanova’s new responsive website.

MEASURING SUCCESS

Vitanova was introduced to the trade and retailers in 3rd quarter 2014. Right out of the gate, Unipharm garnered higher than anticipated pre-orders for 2015.

More Work