OUR PATH

Wide-ranging strategic and creative white spaces review of the ‘naturals’ and ‘organics’ markets, coupled with identifying and dimensioning the target market.  We then developed brand positioning, name, story and creative look and feel, followed by execution of packaging and responsive website..

BACKSTORY

Armed only with preliminary formulas, shape and launch a new vitamin and supplement brand for Unipharm, a privately owned American pharmaceutical company developing and marketing OTC drugs.

SERVICES:

  1. Consumer/Competitor Landscape
  2. Brand World Boards
  3. Positioning & Messaging
  4. Logo & Package Design
  5. Brand & Product Naming
  6. Web Design

BRAND WORLD BOARDS & PACKAGING

Overarching creative look and feel translated to packaging to appeal to all prospective audiences.

“Trajectory was a tremendous partner, helping us to build our new brand from the ground up. Their expertise in approaching and creating our new brand identity, from positioning, naming and logo development to website creation, proved invaluable.”

– Marketing Director

WEBSITE

We concepted, designed and built Vitanova’s new responsive website.

MEASURING SUCCESS

Aquation was introduced to the trade and retailers in 3rd quarter 2014. Right out of the gate, Unipharm garnered higher than anticipated pre-orders for 2015.

More Work