BACKDROP

Summit Medical Group is the largest physician-owned multidisciplinary practice in New Jersey. While it provides unparalleled comprehensive primary and specialty care, it does not receive credit for the “unique value” it delivers.

OUR PATH

Based on the organization’s Live Well, Stay Well promise – develop a multi-pronged program (our Road To Health Tour) to grow awareness, engagement and advocacy around the “total health” value SMG delivers.

SERVICES:

  1. Road-To-Health Tour Concept
  2. Digital
  3. Internal Brand Ambassadors
  4. Local Partnerships
  5. Brand Ambassador Training
  6. On-The-Ground Events
  7. Video
  8. Social Media Strategy & Plan

WEBSITE

Designed and built to engage patients and families, brand ambassadors, employees and caregivers and community partners.

SOCIAL MEDIA

Integrating social media alongside word-of-mouth to drive interest and conversation, deepen engagement, generate patient leads, referrals and conversion.

PARTNERSHIPS & EVENTS

Aggressive outreach to create new local partnerships and to demonstrate Summit Medical Group’s value and community commitment through grassroots events.

EXTENDING “ROAD TO HEALTH TOUR” MESSAGE

On vehicles, at grassroots events, through physician’s offices, partner locations…

MEASURING SUCCESS

Per client feedback, measurable increases in awareness, engagement and advocacy among campaign audiences in SMG’s core and expansion marketings.

More Work