OUR PATH

A dual-pronged content marketing and social media program to grow brand awareness, build engagement and accelerate lead generation among B2B and B2C audiences.

BACKDROP

Sonic, a publicly traded hearing aid company in more than 25 countries, engaged Trajectory to reignite U.S. marketing and bolster its position in hearing health.

SERVICES:

  1. Content Market Plan
  2. Social Media Strategy & Execution
  3. B2B & B2C Content Strategy
  4. Supporting New Product Launches
  5. Monthly Content Calendars
  6. Monthly Monitoring & Reporting
  7. Authoring Blog Posts

PERSONAS

Deep dive exploration to better understand how to connect with Hearing Care Professionals and hearing loss consumers.

Click image to right to explore personas

COMPETITIVE REVIEWS

Drilled down into key competitors stories, messaging, web experience, blog content and social presence to ensure Sonic brand differentiation.

PLAN

Grow Sonic’s audience through targeted campaigns to B2B/B2C audiences wherever they are in their buyer journey.
Promote important product launches and sought after content to elevate Sonic as an industry leader.
Drive traffic to key Sonic destinations (e.g., webinar registrations, blog, social media channels) and increase new business leads.

BOOSTING INTEREST AND ENGAGEMENT

Our #CaptureEverydayMagic contest supported Sonic’s new family of hearing aids, Enchant. User-generated content from sales reps and Enchant wearers elevated brand perception and created a community driven by social sharing.

SHOWCASING THE SONIC PERSPECTIVE

Launched Sonic’s first-ever blog supporting hearing care professionals and hearing loss consumers. In less than two months, attracted over 1,000 sessions and continues to grow overall website traffic and audience interest on social media.

EDUCATING

Creating opportunities for professionals to elevate their practices and learn from Sonic (while earning CEU credits along the way). Efforts grew webinar registrations and Sonic’s reputation as a leader in hearing healthcare.

FOSTERING GLOBAL CONNECTIONS

Celebrating worldwide partnerships, Trajectory helped Sonic foster deeper connections — reiterating the brand’s commitment to make Everyday Sounds Better for Hearing Care Professionals and those they serve.

More Work