Unique 2-year healthcare marketing cause campaign combining the healing effects of song, dance, music and the arts – to highlight and support RWJ University Hospital Hamilton (RWJBarnabas Health) Cancer Services program.
Develop a distinctive and compelling approach that reinforces the specialness of this initiative, celebrating cancer patients, survivors, family members, friends and corporate partners of the hospital.
- Name & Logo
- Launch Materials
- Creative Concepting
- Marketing Roadmap
- Long-Form Writing
Launching Project WE vs C, a collaborative initiative that marries edgy and provocative with hope, healing and transformation.
Highlighting inspiring Personal Stories of Triumph ballet performances – celebrating stories of breast cancer survivors, and each as unique as the empowering stories they represent.
Outlining our named sponsorship opportunities, with fundraising efforts contributing to a vital $8.5 million, two-year project geared exclusively for enhancements to RWJ Hamilton’s comprehensive cancer program.
“It’s so nice to finally work with an agency who gets where we want to go strategically and creatively.”
— VP Marketing & Communications
Measured through funds raised to save more lives through prevention, detection, treatment and ongoing support.