Unique 2-year healthcare marketing cause campaign combining the healing effects of song, dance, music and the arts – to highlight and support RWJ University Hospital Hamilton (RWJBarnabas Health) Cancer Services program.


Develop a distinctive and compelling strategic and creative approach that reinforces the specialness of this initiative – celebrating cancer patients, survivors, family members, friends and corporate partners of the hospital.


  1. Naming & Logo
  2. Launch Materials
  3. Creative Concepting
  4. Marketing Roadmap
  5. Long-Form Writing


Telling the story and creating the look and feel for Project WE vs C, a collaborative initiative that marries edgy and provocative with hope, healing and transformation.


Highlighting inspiring Personal Stories of Triumph ballet performances – celebrating the unique and empowering stories of breast cancer survivors.


Outlining our named sponsorship opportunities, with fundraising efforts contributing to an $8.5 million, two-year project geared exclusively for enhancements to RWJ Hamilton’s comprehensive cancer program.

“It’s so nice to finally work with an agency who gets where we want to go strategically and creatively.”  
— VP Marketing & Communications


Measured through funds raised to save more lives through prevention, detection, treatment and ongoing support.

Note: Program won a top GOLD award in the category of Foundation/Fundraising from national industry-leading healthcare marketing awards competition Aster Awards.

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