BACKDROP

Women’s Health Services at Reading Hospital offers comprehensive care for every stage of life, with an emphasis on wellness and prevention. This service line is ranked in the top 5% for women’s health nationwide and received the Women’s Health Excellence Award™ for three consecutive years.

OUR PATH

Grow awareness among women about the depth, breadth and award-winning quality of Women’s Health Services at The Reading Hospital. Secondly, generate more customer inquires about the service line.

SERVICES:

  1. Community Research
  2. Photography
  3. Campaign Direction
  4. Creative Execution

CAMPAIGN DIRECTION & EXECUTION

Women expect exceptional quality care. But the experience should also be exceptional. As exceptional and individual as they are. Our award-winning highly stylized and distinguishing “Exceptional” multi-channel campaign (true to service line achievement) included TV, radio, print, OOH, cinema, direct mail, email and mobile.

“An elegant, sophisticated, inspiring and effective campaign.” – Director, Reading Health Women’s Services

TV

Exceptional care for exceptional women at
every stage of life.

INTERNAL SIGNAGE

Campaign was reinforced internally through window and elevator posters.

MEASURING SUCCESS

Class registrations +41%, web hits +36%, inquiries for Beginnings Maternity Center +29%, page views +24%, physician referrals +18%.

More Work