BACKDROP

As a lead-in to Trajectory’s integrated campaign promoting the opening of Reading HealthPlex for Advanced Surgical & Patient Care, create excitement and anticipation around this new state-of-the-art facility.

OUR PATH

Provide audiences with a compelling preview of what this facility is, what it contains and how it represents the future of healthcare for community, physicians, key stakeholders and influencers.

SERVICES:

  1. Facility Naming
  2. Virtual Tour Video
  3. Launch Marketing Plan
  4. Immersive VR Experience
  5. Concepting & Storyboarding
  6. Grand Opening Events

VR 360° OCULUS RIFT IMMERSIVE EXPERIENCE

360° VIRTUAL TOUR

A clickable online virtual tour or with Google Cardboard, using a mobile device (below), designed to sync with our A to Z marketing campaign.

CLICK & PLAY VIDEO

For those who just want to watch the video of the virtual tour, simply click and play Youtube video.

GRAND OPENING EVENT

We created a total experience for this major launch event, i.e. 10 mobile VR stations promoting different aspects of the new facility, along with floor decals, standing banners, Virtual Brand Ambassadors, etc.

IMPACT

Our “virtual” program was a huge success – garnering tremendous buzz, anticipation and donor support for HealthPlex.

Note: Our program received a GOLD award from national industry-leading healthcare marketing awards competition Aster Awards.

More Work