BACKSTORY

Reading Medical Center was a 140 year-old organization. A bedbrock of its community. But its full meaning was lost among its external and internal audiences.

OUR PATH

Align the organization brand with strategic plan and industry direction. Critical to success, consider the strong emotional attachment to the Reading name and its symbols, revealed in both internal and external research..

SERVICES:

  1. Research
  2. Brand Video & Tools
  3. Brand Strategy
  4. Brand Training
  5. Leadership Buy-In
  6. Website Design
  7. Naming, Logo & Tagline
  8. Social Plan
  9. Brand Design
  10. External Launch Campaign

NAME, LOGO & TAGLINE

Develop a more accurately defining overarching name, from Reading Hospital Medical Center to Reading Health System. Evolve and modernize the logo and create an aspirational tagline that joins together internal and external audiences.

WEBSITE

Re-architected and redesigned new Reading Health System website.

“From Board to Medical Staff, Administration and all of our highly skilled and compassionate caregivers, there is a renewed spirit and dedication at Reading Health System.” – Board Chairman

MULTI-CHANNEL LAUNCH CAMPAIGN

Extensive print effort highlighting multiple Reading Health System “brand champion” caregivers, surrounded by TV, radio, outdoor, digital and social media.

INTERNAL ASSETS

Reinforcement of brand campaign across all internal vehicles including elevator wraps and posters, window clings, digital monitors, cafeteria tent cards and tray liners, etc.

BRAND BOOK

As an adjunct to brand guidelines, reinforce and translate strategic brand ideas in a visually engaging manner for internal audiences.

View Complete Brand Book

MEASURING SUCCESS

Internally, more unified leadership and staff. Externally, stronger awareness in secondary service areas, better understanding of organization vs. facility brands, and increases in inbound key service line inquiries (through website and call center)..

More Work