BACKSTORY

Reading Health’s McGlinn Family Regional Cancer Center is nationally recognized as offering the very best in cancer care from The Commission on Cancer of the American College of Surgeons.

OUR PATH

Boost inquiries and referrals for this nationally-recognized Center.

  1. Concept
  2. Microsite & Videos
  3. Media Plan
  4. Social Plan
  5. Creative Execution

SERVICES:

CAMPAIGN IDEA & EXECUTION

Conversations with patients, physicians and families led to the idea that patients get more from cancer specialists who can give more based on their expertise and treatment options. Our “Gave Me More” oncology campaign (across TV, print, direct mail, digital and social media) features real cancer patients describing in their own words and in the context of their real lives, the individualized care and life-saving outcomes they received.

“The campaign generated great response from physicians, with referrals up nearly 20%.” Service Line Vice President

MEASURING SUCCESS

+38% website traffic, +29% inbound inquiries and +19% physician referrals.

More Work