BACKSTORY

Palomar Medical Technologies was the leader in professional anti-aging treatments. This was their first foray into the consumer market.

OUR PATH

Work alongside Palomar leadership and global marketing director to introduce the first ever FDA-cleared in-home laser clinically proven to reduce fine lines and wrinkles around the eyes.

SERVICES:

  1. Qualitative/Quantitative Research
  2. Packaging
  3. Brand Vision & Positioning
  4. Campaign Execution
  5. Name, Logo, Tagline
  6. Website Build & Design
  7. Brand Messaging
  8. In-Store
  9. Launch Marketing Plan
  10. Social Plan
  11. Creative Concept

LAUNCH PLAN & COMPONENTS

Following our marketing plan, we developed every single touch point along the entire brand journey –  packaging, e-commerce website, in-store support, print, social media, events, professional materials. Based on successful brand launch, we were appointed agency of record.

MEASURING SUCCESS

100% QVC sell-through every single segment. Distribution expanded to high-end department stores, online retailers and spas. Palomar was subsequently sold to Cynosure, a leader in laser- and light-based treatments for minimally invasive and non-invasive aesthetic applications.

More Work