Palomar Medical Technologies is the leader in professional anti-aging treatments. This launch is their first into the consumer market.
Work alongside Palomar leadership and global marketing director to introduce the first ever FDA-cleared in-home laser clinically proven to reduce fine lines and wrinkles around the eyes.
- Qualitative/Quantitative Research
- Brand Vision & Positioning
- Campaign Execution
- Name, Logo, Tagline
- Website Build & Design
- Brand Messaging
- Launch Marketing Plan
- Social Plan
- Creative Concept
100% QVC sell-through every single segment. Distribution expanded to high-end department stores (e.g. Nieman Marcus, Nordstrom), online retailers and spas. Set stage for Palomar to be purchased by Cynosure, a leader in laser- and light-based treatments for minimally invasive and non-invasive aesthetic applications.