Paint Nite is an exciting and fast growing international brand that created a different nite out – bringing together women and couples for the perfect cocktail of creativity (a night of art lessons) and conversation.
To ensure on-brand growth and execution, formalize Paint Nite anthem (what company stands for and believes in), to inspire customers and align employees and licensees. Also advise on future sub-brands and brand architecture.
- Brand Anthem
- Brand Naming & Brand Architecture
Digital banners and Facebook ads to drive event sign-ups.
Extend look and feel to vehicles and venues.
SUB-BRAND NAMING, LOGOS, ARCHITECTURE
Build on Paint Nite vision and reflect going-forward business strategy; maintain and expand customer, licensee, local business relationships; maximize brand equity and portfolio value; portfolio as simple as possible, (clear roles and relationships); most efficient marketing spend to grow business.
Contributed to setting the stage for smart growth – which is now thousands of social painting events every month at 3,500+ local bars around the globe.