BACKDROP

Liberty Science Center is one of the nation’s most preeminent. Two RFP phases later, we were hired to relaunch it internally and externally following its 22-month transformational expansion and renovation.

OUR PATH

Following leadership’s declaration of a bolder purpose, an overarching brand idea of unleashing (and linking) the full potential of science, technology and minds – to provoke curiosity, interest, insight and action.

SERVICES:

  1. Research
  2. Re-Opening Event Reinvention Guide
  3. Board, Leadership Strategy Approval
  4. Internal Workshops
  5. Design & Collateral
  6. Ongoing Marketing
  7. Brand Guidelines

COLLATERAL

Redesign of all B2B partner/donor advocacy, B2C visitor/membership/volunteer and internal communications.

TRADESHOW

Versatile stage created for schools, camps, corporate events, other cultural institutions, etc.

“You guys are great. Always hitting the strategic and creative bullseye. No surprises, no mistakes, and you always make us look good in front of Board, leadership and the public.”

VP Marketing

MEMBERSHIP PROMOTIONS

Following a 22-month closure, to maintain existing and drive new membership revenue.

RELAUNCH MARKETING

More engaging website reflecting new brand look and feel. Print that carries through the idea of unleashing. Supporting DM, Email/CRM and local marketing.

MEASURING SUCCESS

Following re-opening, approximately +30% YOY increases (as reported by client) in attendance and membership. Chosen by Parents Magazine as one of the top 10 science centers in the United States.

More Work