BACKDROP

From a two-story, four-room hospital in 1916, Fort Myers Florida-based Lee Memorial Health System is now one of the largest public health systems in the country.  Its 100th anniversary in October 2016 marked a milestone time to celebrate its rich history while repositioning for the future.

OUR PATH

Partner with Lee Memorial Health System on its rebranding to Lee Health as it transforms its approach from providing episodic health care to proactively helping people in Southwest Florida to live healthier lives.

SERVICES:

  1. Research
  2. Launch Creative
  3. Strategy
  4. Video
  5. Name, Logo & Tagline
  6. Social Media
  7. Brand Design
  8. Internal/External Launch

BRANDING SYSTEM

Tie all system pieces together with a more modern and vibrant Lee Health logo and tagline that reflects the direction of the organization in the changing “health-focused” healthcare environment.

TEASER ADS AND LAUNCH VIDEO

Two of the many tactics and tools to engage and rally all internal audiences around the new brand prior to external launch.

A SEAMLESS BRAND EXPERIENCE

Meet customers wherever they are in their journey to Lee Health, through a launch marketing effort held together by the idea of Joined In Health, executed across print, TV, outdoor, digital, social, video and mobile.

The transition to our new brand during 100th anniversary positions us for the future in encouraging and supporting health and wellness to the community we serve. Trajectory’s partnership and collaborative team was essential in this activity.
– Kevin Newingham, Chief Strategy Officer

BRAND ASSETS & TOOLS

Update all assets to reflect new design, e.g. corporate communication, branded environments, business papers, building and vehicle signage, educational materials, etc. Additionally, provide tools to guide how to tactically use the brand.

BRAND BOOK

It’s not useful if brand ideas are left behind in strategy decks. A brand book captures these ideas and helps ensure all internal audiences are aligned in delivering on brand promises.

MEASURING SUCCESS

Community perception and understanding, customer acquisition (inquiries, utilization, retention), staff and physician engagement and key influencers support.

Interested in learning more? Reach Out.

More Work