PATH

Total immersion in Progyny brand and business. Leadership conversations. Sales meetings. Archetype discovery. Auditing brand assets. Reviewing competitors and role models. To develop a sharper brand presence and story for Progyny’s three key audiences – employers, employees and providers.

BACKDROP

Progyny – #13 on CNBC’s 2017 Disruptor List – brings together cutting-edge science and the largest network of quality fertility specialists in the nation, to deliver superior clinical outcomes and shorten the path to pregnancy. Our charge was to ensure a creative expression aligned with their dynamic business.

SERVICES:

  • Discovery
  • Tradeshow
  • Brand Identity Concepts
  • Member Journey
  • Website Architecture & Design
  • Brand Guidelines
  • Sales Presentations & Aids

CREATING PROGYNY’S BRAND EXPRESSION

Based on chosen concept direction and visual toolkit, integrate visual, design and voice to tell Progyny’s story across all B2B and B2C touchpoints. Starting with architecture and design of new Progyny responsive website.

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