•  New responsive website reflecting updated brand
visual identity and messaging (winner of Gold
Aster Award).

•  Enhanced sales tools and resources.

•  Above forecasted new client acquisition during
open enrollment period.


Progyny – #13 on CNBC’s 2017 Disruptor List – brings together cutting-edge science and the largest network of quality fertility specialists in the nation, to deliver superior clinical outcomes and shorten the path to pregnancy. Our charge was to develop a sharper brand presence and tell a more compelling story to engage Progyny’s three key audiences – employers, employees and providers.


  • Discovery
  • Tradeshow
  • Brand Identity Concepts
  • Member Journey
  • Website Architecture & Design
  • Brand Guidelines
  • Sales Presentations & Aids


Based on chosen concept direction and visual toolkit, integrate visual, design and voice to tell Progyny’s story across all B2B and B2C touchpoints. Starting with architecture and design of new Progyny responsive website.

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