OUR PATH

Introduce a line of exotic teas from around the world as an extension to their current Classic Teas. Do it in a way that stands apart from the many other teas on the grocery store shelf.

BACKSTORY

Dating back more than 30 years, family-owned Eastern Tea company, now Bromley Tea Company, was the first tea company in America to produce a decaffeinated tea.

SERVICES:

  1. Competitive Whitespace Analysis
  2. Product Naming & Messaging
  3. Brand Story & Positioning
  4. Package Design
  5. Brand Name, Logo & Tagline
  6. Website

PACKAGING THE STORY

Our story of a fictitious adventurer named Bromley who travels the world in search of exotic tea flavors was brought to life through twelve products we named and packaged.

WEBSITE

We designed a website that lets consumers travel around the world with Bromley in search of his exotic teas.

MEASURING SUCCESS

+28% vs. sell-in forecast across specialty retail and food service.

More Work