Tower Health Medical Group: Launching a Plastic Surgery & MedSpa Destination
Plan and execute the brand launch for Tower Health Medical Group’s new Plastic Surgery & Med Spa — a destination where guests can take advantage of the latest surgical and nonsurgical treatment options alongside a tranquil MedSpa experience.
Hospitals have emerged as one of the main providers of aesthetic services – injectable fillers, laser hair removal, spider vein treatment, and skin care services that can rejuvenate body, mind, and spirit – given infrastructure resources including technologically advanced devices, trained staff, and skilled professionals to perform aesthetic procedures. As part of Tower Health’s integrated health system, the accomplished Plastic Surgery & MedSpa team can offer the latest surgical and nonsurgical treatment options alongside an exclusively-designed tranquil MedSpa experience.
Four months following launch, Trajectory’s brand launch and marketing campaign generated:
- Total cosmetic visits up over 100%
- Total new medical patient visits up over 70%
- Total retail sales up in excess of 250%
Year over year, the digital component of our campaign generated:
- Direct new site user traffic up 133%
- Goal conversions increase of 128%
- Traffic to site from social channels increase of 74%
- Time on site increase of 379% due to ad campaign, content updates
- Organic Keyword SEO garnered a 309% increase in new site users
CAPABILITIES
- Discovery
- Digital
- Launch Marketing & Media Plan
- Print/Lifestyle/OOH
- Microsite Design & Build
- Integrated Launch Campaign
- Internal Communications
- Social Media