It’s not often that you get a chance to work with a “king.” In our case, it was being honored to help safeguard the relevance of Arnold Palmer, one of the greatest sports icons of all time.
While Arnold Palmer Enterprises has an incredible story in Arnold Palmer, leadership acknowledged that ongoing business success and reputation requires organization-wide alignment of brand strategy, a more strategic approach to brand governance and stronger creative execution.
- Internal (Global Companies) & External (Licensees, Affiliates) Audits
- Brand Book & Guidelines
- Brand Platform
- Brand Guardianship Tools
- Global Companies Summit/Buy-In
- Arnie’s Army Foundation Story & Logo
ARNOLD PALMER ENTERPRISES BRAND BOOK
Articulating the Simply Inspiring story, positioning, personality and values of Mr. Palmer for all global companies to align around.
Following initial assignment, we worked on the Arnie’s Army story and logo for Mr. Palmer’s charitable foundation.
With buy-in from the king himself, all global companies are aligned around the same vision, values and promises and working from the same brand governance framework.