BACKDROP

Founded in 1885, Alpha Chi Omega is an impressive and influential national women’s organization with 200,000+ members. They’re also an organization distinguished from other “Greek-letter” organizations as forward-thinking, embracing change and effecting change as needed.

OUR PATH

Following a formal RFP process, partner with the organization as it seeks to fulfill the following key strategy articulated in its strategic plan: define, build and communicate the organization’s desired brand positioning and message for current and prospective members.

SERVICES:

  1. Qual. & Quant. Research
  2. Enterprise-Wide Brand Design
  3. Competitor & Role Model Reviews
  4. Messaging Blueprint
  5. Comprehensive Brand Audit
  6. Brand Vision Video
  7. Leadership Work Sessions
  8. New Website & Social Media Strategy
  9. Brand Platform
  10. National Convention Brand Launch
  11. Updated Logo & New Tagline

LOGO

Refreshed “Lyre” symbol, typeface, color palette and new galvanizing tagline.

MANIFESTO

We conceived and develop this “Declaration of Shared Commitment” to rally and align all members around the new ACO brand. The 15’ high mural was then displayed in lobby at corporate headquarters.

COLLATERAL

Informed by logo and color palette, refreshed across-the-board communications targeting current members (collegian and alumnae), prospective members and influencers.

WEBSITE

Redesign, development and implementation of Alpha Chi Omega’s new website.

MEASURING SUCCESS

You hit the nail on the head with what you developed for us strategically and creatively. What you gave us is our organization’s culture, gravitas and collective personality. You have a fan in me, and hundreds of others, and I’ll be recommending you to any clients that need the special kind of magic that you deliver.

Marketing Task Force Leader

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