OUR PATH

Reading Health System’s most extensive marketing effort ever dimensions what “value” means in healthcare and demonstrates that the organization delivers the value that really matters in making smart choices for one’s total health.

BACKSTORY

Consumers are paying a larger share of their healthcare costs. As they become more engaged in managing their care, seeking value and transparency will likely shape their perceptions, decision-making and the relationships they form with industry providers.

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SERVICES:

  1. Leadership Briefings
  2. Microsite Build/Design
  3. Marketing/Media Planning
  4. Internal/External Launch
  5. Concept
  6. Social Media Plan/Execution
  7. Multi-Channel Creative Execution

MICROSITE

Interactive experience that reveals and invites consumers to explore all of the 101 different value-driven reasons to choose Reading Health System.

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Technology TV Spot

Quality TV Spot

Patient Experience TV Spot

Patient Access TV Spot

TV & VIDEO

Highlighting just some of the various value-driven reasons to choose Reading Health System.

DIMENSIONING VALUE

Any healthcare provider can talk in general terms about value. We went deep, revealing 101 different value-driven reasons to choose Reading Health System. Campaign addresses and substantiates all the “value” hot buttons of quality, cost, technology, customer experience, convenience, patient engagement, collaboration, innovation and wellness/support.

Santander Center

Reading’s Performing Arts Center is a 7,160-seat multi-purpose arena. As a key sponsor, our “101 Reasons” has a prominent place within the Center.

“This week is an auspicious one for Reading Health System. We launched one of the most ambitious marketing campaigns in our history, to emphasize the most important element we bring our patients – “value”
– Clint Matthews, President and CEO

MEASURING SUCCESS

To quote Reading Health System’s CEO… this is an auspicious time for Reading Health System. We launched one of the most ambitious marketing campaigns in our history, to emphasize the most important element we bring our patients – “value.”.

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