Reading Health System’s most extensive marketing effort ever dimensions what “value” means in healthcare and demonstrates that the organization delivers the value that really matters in making smart choices for one’s total health.
Consumers are paying a larger share of their healthcare costs. As they become more engaged in managing their care, seeking value and transparency will likely shape their perceptions, decision-making and the relationships they form with industry providers.
- Leadership Briefings
- Microsite Build/Design
- Marketing/Media Planning
- Internal/External Launch
- Social Media Plan/Execution
- Multi-Channel Creative Execution
Technology TV Spot
Quality TV Spot
Patient Experience TV Spot
Patient Access TV Spot
TV & VIDEO
Highlighting just some of the various value-driven reasons to choose Reading Health System.
Any healthcare provider can talk in general terms about value. We went deep, revealing 101 different value-driven reasons to choose Reading Health System. Campaign addresses and substantiates all the “value” hot buttons of quality, cost, technology, customer experience, convenience, patient engagement, collaboration, innovation and wellness/support.
“This week is an auspicious one for Reading Health System. We launched one of the most ambitious marketing campaigns in our history, to emphasize the most important element we bring our patients – “value”
– Clint Matthews, President and CEO
Awards Radio Spot
Access Radio Spot
Cardiac & Stroke Radio Spot
Top Performance Radio Spot
To quote Reading Health System’s CEO… this is an auspicious time for Reading Health System. We launched one of the most ambitious marketing campaigns in our history, to emphasize the most important element we bring our patients – “value.”.