News
8/2010 The Reading Hospital and Medical Center, ranked among the top 5% of all hospitals in the nation for overall clinical performance and patient safety, engages Trajectory for both organization-wide and service line branding and integrated marketing initiatives.
7/2010 Canadian-based TAB Products, a global leader assisting clients in organizing, accessing and managing their critical information through integrated records management, engages Trajectory to help it expand its presence in the U.S. medical marketplace following its acquisition of Ames – the nation's largest supplier of medical records and space management solutions for hospitals.
6/2010 Trajectory won a Bronze Telly Award for its Tri Delta Fat Talk Free Week video and microsite within the category of Social Responsibility. This international competition honors the very best television commercials and programs, video and film productions, and the most innovative video work created for the Web.
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5/2010 Trajectory won a GOLD Aster award within the category of Total Ad/Brand Campaign for Healthcare System (the only one in the country) for its integrated "Family Is" campaign for Orlando Health.
4/2010 Trajectory was recognized nationally with a bronze award for its Total Advertising Campaign with TV for Orlando Health (for healthcare systems under $750 million revenue) from Healthcare Marketing Report in its Annual Healthcare Advertising Awards competition.
2/2010 Palomar Medical Technologies, which produces the worlds most advanced laser and pulsed light systems for aesthetic applications, engages Trajectory for branding and marketing in support of their first consumer-based product launch.
1/2010 Unilife Medical Solutions, which develops, manufactures and sells innovative safety devices for use within pharmaceutical and healthcare markets, awards Trajectory Digital and Social Media responsibilities.
Awards
Business Marketing Association
Best-In-Shows (Top Award Across All Divisions) ERA Special Event Promotion
Impact Awards (Best-In-Category)
Liberty Science Center - Capability Brochures
ERA President's Circle - Multiple Mailings Campaign
ERA Top Affiliates - Direct Mailings
Atlantic Health - Integrated Brand Relaunch
Evergreen Partners - Corporate Identity Program
QMed - Lenticular Trade Show Booth
ERA Top Affiliates - Special Event Promotion
Konica - Direct Marketing
Business Marketing Association (Pro-Comm International Awards)
Best-In-Shows (Top Award Across All Divisions) ERA Event Marketing
Best of Division ERA Event Marketing
Service Industry Advertising Awards
Best-of-Show (across all divisions) ERA Top Affiliates – Direct Mailings
Direct Marketing
ERA Top Affiliate – Recognition & Reward Event
Princeton HealthCare System – Mature Market Program
TradeShow QMed Inc. – Lenticular Display Booth
Poster Series Princeton HealthCare System – Cardiac Services
Special Promotional Materials
Alpharma - Equine Products Bobblehead
ERA President's Circle - Special Promotional
Liberty Science Center/NJ Travel & Tourism - Communications Program
Liberty Science Center - Integrated Marketing Collateral
Sun Chemical (Smart Colour) - Sales Collateral
Website Freedom Eldercare - Website Relaunch
Publications/External Liberty Science Center - "Reinvention" Gala Book
Healthcare Advertising Awards
Atlantic Health - Integrated Brand Launch
Princeton HealthCare System - Unconditional Ad Campaign, Health Promo Program, Newspaper Advertising Series, Total Advertising Campaign
Freedom Eldercare - Marketing Collateral
Aster Awards
Princeton HealthCare System - Total Advertising Campaign, Direct Mail Program, Display/Poster Series
Articles
Presentations
Workshop
Eric Brody, President, regularly conducts his audience-engaging Brand Ignition workshops - highly effective in building internal brand understanding, engagement and alignment.




