News Archives

2009 Archive

11/2009 Trajectory launches Glissandra Anti-Aging Skincare concurrent with Israel Cancer Research Fund "Women of Action Awards."
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08/2009 Trajectory redesigns new Alpha Chi Omega website to change the conversation among prospective and current members.
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www.alphachiomega.org

07/2009 Trajectory and Glissandra partner to introduce breakthrough skincare line.
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06/2009 Trajectory and Tri Delta Collaborate on Viral Video Campaign for 'Fat Talk Free™ Week'
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05/2009 Trajectory Announces Strategic Partnership With Technology Provider Appature Inc.
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04/2009 Trajectory Bring's ERT's Brand Promise To Life With New Corporate Website.
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01/2009 Trajectory Develops Pro Bono Ad Campaign for Big Brothers Big Sisters of America to Aid Recruitment.
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2008 Archive

11/2008 Trajectory relaunches ERT, leading global provider of Cardiac Safety and Clinical Trials support services and software to the pharmaceutical, biotech and medical device industries.

9/2008 Association of Home Appliance Manufacturers, the leading trade association of the home appliance industry, reveals a new identity created by Trajectory – to better reflect its reputation as an influential, contemporary association representing a strong and innovative membership.

5/2008 Orlando Regional Healthcare relaunches as Orlando Health and introduces a new brand launch campaign - with both efforts led by Trajectory.

4/2008 Trajectory receives four awards at BMA's 2008 Impact Awards for programs developed for Liberty Science Center and ERA Franchise System's Inc.

1/2008 Trajectory posts another great showing in the 5th Annual Service Industry Advertising Awards with Best of Show, Gold, Silver, Bronze and Merit Awards.

2007 Archive

7/2007 Best Health has appointed Trajectory agency of record for its LensComfort brand of contact lens ultrasonic cleaning and disinfection device, to be sold direct to consumers via the Internet and direct mail.

5/2007 Alpha Chi Omega National Organizations has engaged Trajectory for a multi-faceted branding and marketing engagement following an extensive nationwide agency search.

4/2007 Liberty Science Center, New Jersey's most-visited museum, has concluded its multi-firm search and chosen Trajectory as one of its three agencies to handle its marketing and advertising as the transformed institution prepares to reopen to the public on July 19th.

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2006 Archive

12/2006 American Medical Alert Corp., provider of healthcare communication services and telehealth monitoring technologies, selects Trajectory as its marketing agency for its first direct-to-consumer effort.

11/2006 The City of Ocean City New Jersey, world famous seashore community, engages Trajectory to assist in enhancing the Ocean City brand to achieve its economic, social and cultural objectives.

10/2006 Orlando Regional Healthcare, one of Florida’s most comprehensive healthcare networks with nine hospitals in its family, turns to Trajectory for an organization-wide branding initiative.

9/2006 Feature Speaker Eric Brody's Presentation to BMA Hudson Valley, on building agency passion brands.

See PDF of presentation

9/2006 Sun Chemical, the worlds largest producer of printing inks, pigments, colorants and coatings, engages Trajectory to create the brand identity for a new global brand launch.

8/2006 Alpharma Animal Health, a division of Alpharma Inc, a global specialty pharmaceutical company with products for humans and animals, engages Trajectory to name, package and launch new Division products.

7/2006 Boston-based Network Health, a managed care organization, engages Trajectory to sharpen its corporate brand promise and to develop new brand identities, branding architecture and messaging for two new products in response to recent health care reform in Massachusetts.

6/2006 Atlantic Health launches its new brand identity following a Trajectory corporate branding program that included all of its hospitals, facilities and services.

5/2006 NFL Consumer Products engages Trajectory to develop the positioning, naming, logos and marketing programs for two new apparel brands to be launched for the 2007 season.

2/2006 Trajectory wins top international best-of-show award from BMA across all categories, garnering highest scoring entry for its work for ERA Franchise Systems, Inc. View Press Release.

2005 Archive

9/2005 NFL Consumer Products No Huddle and NFL For Her integrated campaigns launch for 2005/06 season.

9/2005 NFL No Huddle website debuts as part of integrated No Huddle program. www.nflnohuddle.co

8/2005 QMed Interactive Heart Mgm't launches new website following complete redesign. www.qmedinc.com

5/2005 Business Marketing Association of New Jersey rewards Trajectory with its top Best-In-Show award for its ERA Special Event Promotion.

1/2005 Vtech VMix Cordless Phone naming and package design in New York Magazine.

2004 Archive

11/2004 NFL Consumer Products No Huddle and NFL For Her campaign.

6/2004 Princeton HealthCare System national award-winning integrated campaign in Strategic Healthcare Marketing (voting publication) and The Princeton Packet.

2003 Archive

6/2003 Princeton HealthCare System brand launch in The Princeton Packet.

2001 Archive

11/2001 Dolce International re-branding, Graphic Design USA.

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