News Archives


September 2013 – International pharmaceutical company retains Trajectory to launch a new line of organic vitamins and supplements. View press release.

August 2013 – Trajectory’s Mobile-Friendly Healthcare Marketing Website For Reading Health System’s Miller Regional Heart Center Is Now Live. The multi-faceted website targets patients at risk for, or diagnosed with, cardiovascular disease. View press release.

June 2013 -Trajectory wins three Telly Awards for its healthcare marketing TV spots for Reading Health System Cancer and Women’s Health service lines. View press release.

June 2013 – Trajectory’s new beauty marketing campaign for CA-Based Pacific World’s SensatioNailGel Manicure system is now on the air. “These Hands Can’t Wait” is the new campaign that includes three new TV spots, including a Spanish version for the Hispanic market. View press release.

May 2013 – Trajectory’s Healthcare Marketing campaign for Reading Health System wins top honorsat national Aster Awards competition recognizing excellence in healthcare marketing and advertising. View press release.

May, 2013 – Trajectory’s healthcare marketing campaign for the newly rebranded Reading Health System is featured in Healthcare Marketing Today magazine.

April, 2013 – Lifestyle brand Kate Spade New York engages Trajectory to help the organization explore the opportunity to extend the brand into a new prestige market for women.

March, 2013 – Colorado-based Renal Ventures, a leading provider of dialysis services, engages Trajectory to develop an integrated brand campaign targeting both B2B and B2C audiences.

February, 2013 – Trajectory Supports Reading Health System With Community Outreach and Education During February’s National Heart Health Month View press release.


December, 2012 – Following a national agency search, Pacific World’s SensatioNail engages Trajectory to evolve its messaging and creative following its extremely successful year one launch of its at-home gel manicure system.

November, 2012 – Trajectory takes time out to nurture future branding and marketing professionalsthrough a series of guest lectures at Emory University’s Goizueta Business School. View press release.

November, 2012 – Trajectory rebrands and relaunches Reading Health System from The Reading Hospital. View press release.

October, 2012 – Industry veteran and former agency owner Tom Moleta joins Trajectory as Business Development Director. View press release.

August, 2012 – Trajectory’s Healthcare Marketing Campaign for The Reading Hospital’s Women’s Services is featured in the latest issue of Healthcare Marketing Today (MHT) magazine. View press release.

May, 2012 – Following its agency review process, leading Healthcare System and Hospital ED Solutions Provider Emergency Medical Associates selects Trajectory for integrated Branding and Marketing assignment. View press release.

April, 2012 – Trajectory Reveals How Women Feel About Their Primary Care Physician Relationships.Read press release reporting top survey findings and implications. View press release.

February, 2012 – Trajectory and Matchpoint Digital form partnership to provide a seamless front-end to back-end resource for clients to create more meaningful and measurable engagement through strategically-driven, cost-effective interactive solutions. View press release.


December, 2011 – Trajectory’s strategy and positioning work for Arnold Palmer Enterprises is featured in Ad Age.

November, 2011 – For beauty client PaloVia, Trajectory launches new rich media campaign and retail support program.

October, 2011 – For The Reading Hospital, Trajectory launches new multi-channel Women’s Services marketing campaign.

October, 2011 – Trajectory presents brand strategy and portfolio management at Arnold Palmer Enterprises annual group companies meeting.

September, 2011 – Trajectory client PaloVia wins the Best of Beauty Breakthroughs 2011 for Allure Magazine.

August, 2011 – Association of Home Appliance Manufacturers (AHAM) engages Trajectory for new brand development and associated marketing work.

May, 2011 – Arnold Palmer Enterprises, corporate umbrella for all Arnold Palmer owned companies,engages Trajectory for strategic brand management and execution.


12/15/10 Palomar Medical Technologies introduces the PaloVia Skin Renewing Laser, the first FDA-cleared, at-home laser clinically proven to reduce fine lines and wrinkles around the eyes. Trajectory developed strategy, name, messaging, packaging, website and in-store. Read Press Release

11/5/2010 SAFE IN COMMON, an online community championing improved global injection safety,announces the launch of its website dedicated to raising awareness of global injection safety challenges. Community development was a joint effort of Trajectory and its client, Unilife, while Trajectory was responsible for website design. Read Press Release

9/2010 Ft. Wayne Indiana-based Summit Brands, has awarded Trajectory brand strategy and integrated marketing support assignments for its Appliance Cleaning Brands portfolio, following a national search.

8/2010 The Reading Hospital and Medical Center, ranked among the top 5% of all hospitals in the nation for overall clinical performance and patient safety, engages Trajectory for both organization-wide and service line branding and integrated marketing initiatives.

7/2010 Canadian-based TAB Products, a global leader assisting clients in organizing, accessing and managing their critical information through integrated records management, engages Trajectory to help it expand its presence in the U.S. medical marketplace following its acquisition of Ames – the nation’s largest supplier of medical records and space management solutions for hospitals.

6/2010 Trajectory won a Bronze Telly Award for its Tri Delta Fat Talk Free Week video and microsite within the category of Social Responsibility. This international competition honors the very best television commercials and programs, video and film productions, and the most innovative video work created for the Web.
Read Press Release

5/2010 Trajectory won a GOLD Aster award within the category of Total Ad/Brand Campaign for Healthcare System (the only one in the country) for its integrated “Family Is” campaign for Orlando Health.

4/2010 Trajectory was recognized nationally with a bronze award for its Total Advertising Campaign with TV for Orlando Health (for healthcare systems under $750 million revenue) from Healthcare Marketing Report in its Annual Healthcare Advertising Awards competition.

2/2010 Palomar Medical Technologies, which produces the worlds most advanced laser and pulsed light systems for aesthetic applications, engages Trajectory for branding and marketing in support of their first consumer-based product launch.

1/2010 Unilife Medical Solutions, which develops, manufactures and sells innovative safety devices for use within pharmaceutical and healthcare markets, awards Trajectory Digital and Social Media responsibilities.


11/2009 Trajectory launches Glissandra Anti-Aging Skincare concurrent with Israel Cancer Research Fund “Women of Action Awards.”
Read Press Release

08/2009 Trajectory redesigns new Alpha Chi Omega website to change the conversation among prospective and current members.
Read Press Release

07/2009 Trajectory and Glissandra partner to introduce breakthrough skincare line.
Read Press Release

06/2009 Trajectory and Tri Delta Collaborate on Viral Video Campaign for ‘Fat Talk Free™ Week’
Read Press Release

05/2009 Trajectory Announces Strategic Partnership With Technology Provider Appature Inc.
Read Press Release

04/2009 Trajectory Bring’s ERT’s Brand Promise To Life With New Corporate Website.
Read Press Release

01/2009 Trajectory Develops Pro Bono Ad Campaign for Big Brothers Big Sisters of America to Aid Recruitment.
Read Full Story


11/2008 Trajectory relaunches ERT, leading global provider of Cardiac Safety and Clinical Trials support services and software to the pharmaceutical, biotech and medical device industries.

9/2008 Association of Home Appliance Manufacturers, the leading trade association of the home appliance industry, reveals a new identity created by Trajectory – to better reflect its reputation as an influential, contemporary association representing a strong and innovative membership.

5/2008 Orlando Regional Healthcare relaunches as Orlando Health and introduces a new brand launch campaign – with both efforts led by Trajectory.

4/2008 Trajectory receives four awards at BMA’s 2008 Impact Awards for programs developed for Liberty Science Center and ERA Franchise System’s Inc.

1/2008 Trajectory posts another great showing in the 5th Annual Service Industry Advertising Awards with Best of Show, Gold, Silver, Bronze and Merit Awards.


7/2007 Best Health has appointed Trajectory agency of record for its LensComfort brand of contact lens ultrasonic cleaning and disinfection device, to be sold direct to consumers via the Internet and direct mail.

5/2007 Alpha Chi Omega National Organizations has engaged Trajectory for a multi-faceted branding and marketing engagement following an extensive nationwide agency search.

4/2007 Liberty Science Center, New Jersey’s most-visited museum, has concluded its multi-firm search and chosen Trajectory as one of its three agencies to handle its marketing and advertising as the transformed institution prepares to reopen to the public on July 19th.

View Press Release


12/2006 American Medical Alert Corp., provider of healthcare communication services and telehealth monitoring technologies, selects Trajectory as its marketing agency for its first direct-to-consumer effort.

11/2006 The City of Ocean City New Jersey, world famous seashore community, engages Trajectory to assist in enhancing the Ocean City brand to achieve its economic, social and cultural objectives.

10/2006 Orlando Regional Healthcare, one of Florida’s most comprehensive healthcare networks with nine hospitals in its family, turns to Trajectory for an organization-wide branding initiative.

9/2006 Feature Speaker Eric Brody’s Presentation to BMA Hudson Valley, on building agency passion brands.

See PDF of presentation

9/2006 Sun Chemical, the worlds largest producer of printing inks, pigments, colorants and coatings, engages Trajectory to create the brand identity for a new global brand launch.

8/2006 Alpharma Animal Health, a division of Alpharma Inc, a global specialty pharmaceutical company with products for humans and animals, engages Trajectory to name, package and launch new Division products.

7/2006 Boston-based Network Health, a managed care organization, engages Trajectory to sharpen its corporate brand promise and to develop new brand identities, branding architecture and messaging for two new products in response to recent health care reform in Massachusetts.

6/2006 Atlantic Health launches its new brand identity following a Trajectory corporate branding program that included all of its hospitals, facilities and services.

5/2006 NFL Consumer Products engages Trajectory to develop the positioning, naming, logos and marketing programs for two new apparel brands to be launched for the 2007 season.

2/2006 Trajectory wins top international best-of-show award from BMA across all categories, garnering highest scoring entry for its work for ERA Franchise Systems, Inc. View Press Release.


9/2005 NFL Consumer Products No Huddle and NFL For Her integrated campaigns launch for 2005/06 season.

9/2005 NFL No Huddle website debuts as part of integrated No Huddle program.

8/2005 QMed Interactive Heart Mgm’t launches new website following complete redesign.

5/2005 Business Marketing Association of New Jersey rewards Trajectory with its top Best-In-Show award for its ERA Special Event Promotion.

1/2005 Vtech VMix Cordless Phone naming and package design in New York Magazine.


11/2004 NFL Consumer Products No Huddle and NFL For Her campaign.

6/2004 Princeton HealthCare System national award-winning integrated campaign in Strategic Healthcare Marketing (voting publication) and The Princeton Packet.

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