Creating Greater Value For Health Systems, Hospitals, Physician Groups Through Branding, Marketing, Digital

A Challenging & Changing Landscape

Healthcare is on the move. Trajectory is committed to keeping up with the pace of change and to helping clients succeed in this increasingly competitive environment through healthcare branding, marketing and digital solutions. We help clients adapt to structural changes like health system consolidation, the shift to care outside the acute setting, payor/provider partnerships and the rise of retail and digital health competitors. And changing forces including the shift from volume to value based healthcare, consumers becoming active participants in their healthcare decisions and the rise of web and mobile applications that help people control their own health needs.

Defining The Future

With all of these changes, come opportunities. To align vision and strategies to the markets where your organization possesses competitive advantage. To rethink healthcare branding strategy, so consumers buy into your brand and how it fits into their lives. To reignite brand relevance through healthcare marketing strategy that rises above the noise, engages consumers in more meaningful ways and creates powerful advocates (including engagement strategies to attract and retain millennials). Designing a more empowering patient experience, both on the ground and through digital transformation. Shaping future advantage through integrating health related services across the full continuum of needs for consumers.

Trajectory’s Healthcare Branding And Marketing Experience

Our firm’s healthcare branding and marketing work spans the national healthcare provider landscape. Since 1999, we’ve worked with senior leadership and healthcare marketing teams to help them define their futures and successfully execute their visions. Our work spans health systems, academic medical centers, general acute, specialty and teaching hospitals, ambulatory surgical centers and specialty physician groups, at both the enterprise level and across clinical service lines.

While clients benefit from our deep industry experience, you’ll also benefit from our cross-sector expertise and insights. We understand the rules of the road, but help you to see new possibilities to set yourself apart, create new value and tip the scales in your favor.

Interested in an exploratory discussion about your health system, hospital or physician group branding and marketing presence? Reach out.

How We Create Value For Health System, Hospital and Physician Groups:

  • Understand and help strengthen competitive position by diagnosing organization, facility and service line brand strength (internal and external, qualitative and quantitative, among consumers, employees and physicians)
  • Enhance relevancy by developing and sharpening healthcare branding strategy (purpose, promises, positioning, personality, brand architecture, naming and nomenclature, messaging)
  • Assist with planning by writing organization-wide, facility and service line marketing plans (targeting consumers and physicians)
  • Launch, rebrand and energize organization, facility and individual clinical service line businesses
  • Create end-to-end healthcare marketing programs aligning strategy, design, communications and technology
  • Bolster customer experience, engagement and volume-building opportunities by igniting digital transformation
  • Mobilize internal teams and marketing champions by aligning around purpose and promises


Eric Brody, President: 973-292-1400 x201;
Dan Jovanovic, Director, Client Engagement: 973-292-1400 x203;

Representative Clients