Purpose drives performance. It attracts employees, inspires and connects customers, fuels growth and drives business.
Hard evidence shows that people want to work for and buy from companies they believe in and that have a clear sense of purpose and approach beyond profit. According to Havas Meaningful Brands Study, a staggering 74% of people wouldn’t care if the brands they use just disappeared, while 75% of us expect brands to make more of a contribution to our wellbeing and quality of life.
Purpose also delivers real commercial and competitive edge. Commercially, according to Havas, “Meaningful brands” have outperformed the stock market by a staggering 206% over a ten-year period between 2006 and 2016. Competitively, according to Harvard Business Review, 64% of consumers cite shared values as the reason for their relationship with their favorite brands.
Through Inspiring Action, we assist clients to become a force for positive change. Crafting the story, strategy and inspiring actions that make the world a better place.
Interested in a no-cost analysis to accelerate your inspiring action?
How We Help Our Clients Move People To Action:
- Mine their history, distinctiveness, specialness and intent
- Uncover and express the deepest expression of their brand
- Bring their core values to life
- Engage and unite their employees
- Unite action through programs that activate purpose and generate tangible impact
Eric Brody, President: 973-292-1400 x201; email@example.com
Rick Zaniboni, VP Business Development: 973-292-1400 x202; firstname.lastname@example.org