Better Health System and Hospital Branding

[iframely]http://www.slideshare.net/ebrody/better-health-system-hospital-branding[/iframely]

As a health system or hospital, you probably don’t have unlimited resources.

The game, and the players competing, are changing.

Customers, formerly patients, are now driving the bus.

What your doctors think they want, isn’t what you as a healthcare marketer, know they need.

And you can’t program into people’s heads, what they think about your brand.

Given this…there’s a good chance that your health system or hospital branding can use a boost.

Here are the 10 pillars of effective health system and hospital branding.