Healthcare providers face many challenges – industry reform, consolidation, new competitors, rising consumerism, among others. But with these challenges come opportunities to find new ways to maintain brand relevance, grow share and build loyalty. Our experience working with healthcare leadership and healthcare marketing teams to address these issues spans health systems, hospitals, clinical service lines, specialty physician groups, assisted living and home care, disease management and clinical trials support companies.
How we help our healthcare clients:
- Diagnose brand strength
- Develop and refine brand strategy (purpose, positioning, personality, driving ideas, brand architecture, naming and nomenclature, messaging)
- Develop marketing plans
- Launch, relaunch and re-energize organization and service line brands
- Create end-to-end programs integrating traditional, digital and social media
- Align internal teams around purpose and promises