NFL Consumer Products

Our goal was to assist The NFL in building new revenue streams by extending its relevancy beyond the game, providing new avenues for fans to express their individuality and passion for their teams.

We captured new fan demand (both men and women) by creating, in three successive seasons, three different apparel brands. We developed the positioning, branding strategy, naming and logos for these three new lines, as well as the retail and online presence and integrated marketing campaigns.

Annual volumes (three years running) exceeded +30% versus forecasts. NFL Originals program also garnered the NFL "Marketing Partner Of The Year" award from JCPenney.