Bromley

Bromley Tea was started in 1981, and was the first company in America to offer a decaffeinated tea. They expanded their line in the late 90's with the introduction of their English style Estate Tea. When launching their newest line of Exotic Teas From Around The World, they chose Trajectory to assist with positioning, naming, story and packaging.

We created a story around a fictitious adventurer named Bromley who travels the world in search of exotic tea flavors. We named twelve products across Black, Green and Herbal segments. And we developed packaging graphics, accompanying adventure stories and a Bromley's Travels website that let consumers travel the world with Bromley.

Results were ahead of forecast, measured in terms of new food service and specialty retailer distribution.