Alpha Chi Omega

Alpha Chi Omega is an influential national women's organization with more than 200,000 members. As it sought to fulfill its strategic plan goals, Board and leadership chose Trajectory to formalize and strengthen its positioning for prospective members and to build and communicate the organizations message for current members.

Based on a far-reaching Discovery process that challenged conventions and expectations about the role and value of "sorority," our re-branding efforts enhanced organizational relevancy and provided new avenues to meet the changing expectations of Alpha Chi Omega's audiences.

Interest in, and engagement with, the new brand (demonstrated through new and current membership commitment) was beyond leadership expectation. Our effort generated more than 10,000 Facebook fans, while YouTube views of the new brand vision video exceeded 14,000.