There’s a new book just released called Age Of Conversation 3, and it’s the third book in the Age of Conversation series.
A crowdsourced publication, it brings together 150+ authors from around the world, leading marketers, writers, thinkers and creative innovators contributing individual chapters, investigating the roles that community, conversation, experimentation, engagement, and collaboration play in shaping the 21st century’s economy of ideas. I’m proud to be a contributing chapter author.
The book helps readers use social media. Teaches them how to use it smarter, better, more efficiently. Shares stories, ideas, strategies and observations. And in the spirit of community, all profits from the sale of the book are donated to the Make-A-Wish Foundation.
The book is broken down into these sections:
At the Coalface
There is much to be said for good strategy, but what happens when the strategy is done? This section is about working at the coalface of social media. It’s about the real world lessons that come hard and fast – case studies and the stories and events that are much better in the re-telling than in the moment.
What happens when a brand ventures into online conversation. What does it mean to participate in these conversations? Is this earned media? Is it paid for? Or is there an in-between space? How important is brand in the social media space? How does the conversation shape or change the brand?
Much is made of influence, but what does “influence” mean in social media? Who has it, and who creates it? Does influence mean different things to different people? Is it hype or can it make the cash register ring? Is influence one of the new currencies?
Getting to work
They say that the best approach to social media is dive in. But getting to work can be harder than it first appears. What have you done to quickly get to work? Or perhaps this section is about how you use social media to get to work — literally. Is it a viable tool for networking and job hunting? Or maybe this section is about how social media is changing the face of work.
There’s plenty of coverage of social media when the focus is on marketing or advertising. But what is happening in other parts of your business? Or if you’re a consultant or agency, how do you introduce social media to the C-level at your client’s business? How do you make social media more relevant to the bottom line?
Can you measure social media? Many claim you can and many claim you can’t. But if you can, should you? And how do you measure it? In terms of ROI? Or influence? Or ability to do good? What are the metrics that matter and how do you get to them?
In the boardroom
Is social media a fad dreamed up by the marketing department to get the attention of executives? What are the hard questions and firm answers that get thrown around the boardroom. And who, if anyone, is best placed to answer? What role should the C-level executives play in a company’s social media strategy?
Pitching social media
The work has been done and the late nights are weighing heavily on your shoulders. But it’s time to buck up – to pull it all together and wow your client. What do you do to impress? Is there a new art to pitching social media? Or, if you’re from the PR side of the table, how are you pitching your client’s stories to social media’s influentials?
Innovation and Execution
People make great claims for social media. Is it the long dreamed of silver bullet? Can the tools and techniques be harnessed to drive innovation? How can you take an idea or a strategy and make it work for your brand or your business? How do you move from idea to actual execution?
Identities, friends and trusted strangers
Many people are now living much of their lives online. Who do you call friend? How do you set boundaries or decide who to let into your circle of influence? How do you know who to trust when you can’t look them in the eyes? What tools, techniques and sites do you find most useful in creating your online brand?
The book can be purchased from Channel V Books, a company that works with business thought leaders who need to publish books in order to promote themselves and their businesses, enhance their credibility and attract new opportunities.