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A Template For Wellness Brand Strategy [Infographic]
Behind every great business is a great brand. And behind every great brand is a strategic branding foundation. Below is an infographic – a template for brand strategy – that every wellness brand owner can use to craft or sharpen their wellness branding strategy. Why …
Branding That Nurtures A Brand-Led Business
What does it mean to build a brand-led business? At Trajectory, we see it as aligning and energizing the whole organization to deliver against a relevant and differentiated brand promise. Harnessing the full power of your branding as a catalyst to boost brand and business …
Aligning wellness brand strategy and digital marketing
Brand Strategy and Digital Marketing Alignment As consumer behavior shifts even more rapidly to online channels in light of the COVID-19 pandemic, the race is on among health and wellness marketing teams to engage today’s connected consumers through digital marketing. But given the breakneck speed …
Your Brand’s Health in the Pandemic
The Worst Brings Out The Best: Brand Health in the Pandemic In the midst of this crisis, the worst that I remember in my lifetime, it’s rewarding and inspiring to see brands stepping up and responding to the Covid-19 crisis with purpose and humanity. While …
Aligning healthcare brand strategy with business strategy
The Healthcare Brand Strategy Challenge As the business and delivery of healthcare continues to change forms and take on almost amoeba-like qualities, it can be difficult for health system and hospital marketing teams to align brand strategy with business strategy. In many cases, the business …
Hospital Branding Strategy: 7 Tips for Market Relevance
All marketers and branding strategists should want to change their customers’ world for the better. How fortunate are we, then, as health care brand builders and marketers! Our sole purpose is to better customers’ lives. And if we execute a hospital branding strategy right, we …
Top 100 Healthcare Marketing Blog
