Though I wasn’t able to attend the Social Health conference this year, I reached out to Ed Bennett to see if I could post his presentation titled Hospital Social Media & Current Realities. Ed manages web operations at the University of Maryland Medical Center (UMMC), and his current focus is the growing use of Social Media and its impact on health care.
Some highlights of his presentation:
• he used to be a juggler and street performer (okay, probably not a highlight)
• after all the theory, objectives, strategies and tactics, social media comes down to “people doing what people do”
• social media is a tool, like any other. So it’s critical to ask and answer “why” before jumping in (my commentary, not Ed’s)
• 50% of social media users are 30+, and 56% are female
• 25% of internet users have watched health related video, tracked indicators, consulted online reviews of drugs/treatments
• while there are seven ways that hospitals use social media today (reinforced with real-world examples), they’re certainly not mutually exclusive.
While we’re on the subject, here’s one slide from one of our recent Trajectory healthcare talks (maybe you can use it) about the value of social media in healthcare.