As a brand strategy and activation firm focused on healthcare, personal care, wellness and lifestyle, our Trajectory team members are obsessed with brands that help us to get healthy, feel healthy and live healthy.
From a personal story that you’re drawn to, to packaging that simply and beautifully attracts, to a lifestyle brand that creates a vibrant and interactive community within its users, we can’t get enough of our favorite brands. Over our next few posts, we will share our insight on what makes them so great. This week, VP of Account Services, Jean Mastrandrea, lists three of her favs.
Dr. Andrew Weil
Dr. Weil is a medical doctor and Director for the Center for Integrative Medicine of the College of Medicine at University of Arizona, author on holistic health and natural preventive practices, as well as a chef and restaurant owner. His center is the leading effort in the world to develop a comprehensive curriculum in integrative medicine. Through his fellowships, he is now training doctors and nurse practitioners around the globe. Dr. Weil is transforming healthcare one fellow at a time through IM, healing-oriented medicine that takes into account the whole person, including all aspects of lifestyle. Check out his Self Healing newsletter and his cookbook (in my opinion the best cookbook out there), True Food.
My new favorite brand. Exists because they believe that everyone should be able to eat delicious food that’s healthier, sustainable, and affordable. Led by the question what would it look like if we started over? Great line. Check out their Dear______, open letter series in the NY Times. So clever.
Also, their website is stunningly simple, visual and tasty.
Michael Chiarello, Celebrity Chef
“Gathering friends and family around the table is one of the best ways to celebrate life.”-Michael Chiarello, chef, host, vintner, sustainable farmer.
I could not have said it better myself. From his recipes and books, to his Napa Valley store to his fabulous restaurants, his brand resonates with me being a cook and lover of good wine (plus the fact that he is environmentally on point with his sustainable philosophy when it comes to farming and farm to table). Chiarello is one of the best chef personalities in the business. My favorite recipes of his include: Tiramisu Bon Bons, Prosciutto Wrapped Fresh Green Figs, Stuffed Zucchini Blossoms.