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The 2016 Natural Products Expo West in Anaheim, CA took place earlier this month. It’s a huge show – 3,000 exhibitors and 75,000 attendees representing the entire value chain of healthy products – across food & beverage, dietary supplements, natural beauty & personal care, showcasing today’s hottest new natural brands and tomorrows developing trends. For Trajectory, it’s really inspiring, as we work at the intersection of healthcare, personal care and wellness & active living.

My top three takeaways include:

1. The impressive and sustained growth across all Natural Products categories

2. Current state of consumer trust (or distrust), skepticism and anxiety

3. The three macro forces that will shape the future of the food & beverage, supplement, natural beauty & personal care industries and the smart brands that are successfully harnessing these forces.

The State of the U.S. Natural Products Industry (*NMI, New Hope Network data)

“Natural” is no longer niche. Rather, as these numbers indicate, we see it as the wave of the future. Overall the U.S. Natural Products Industry, which includes Food & Beverage, Supplements and Natural Living, grew 9.5% to almost $180B in 2015. Organic is growing faster than natural and of all categories Natural Living: Natural Beauty & Personal Care is the fastest growing and poised to continue this trend. Segment performance 2015 over prior year below:

Natural & Organic Food and Beverage: $67.2 Billion, + 10.7% increase
Functional Food and Beverage: $54.6 Billion, + 6.9% increase
Dietary Supplements: $39 Billion, +6.2% increase
Natural Living: Natural Beauty & Personal Care: $18 Billion, +13.4% increase

State of the U.S. Consumer

Overall, the U.S. consumer is distrustful of many mainstream products and their associated industrial processes. As an illustration, New Hope research indicates that OTC has the lowest trust profile of supplements, pharmaceuticals and OTC. Meanwhile the sales of natural herbs and botanical supplements are quite strong (nearly $7B/2015). Innovative combination herb products, formulated for specific health conditions are doing very well – and brands like Zarbees, herbal cold & flu products for children – appear to be filling the trust void.
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These statistics from NMI/New Hope Network reveal just how skeptical and anxious the U.S. consumer is about their products and their lives:

• 63% read food labels before purchase
• 54% select food based on ingredient list
• 46% concerned about chemicals in personal care products
• 34% concerned about chemicals in laundry products
• 76% believe most manufacturers are focused more on profit than health
• 77% indicate relieving stress would increase the quality of life
• 33% indicate increasing level of stress over last 10 years (over 50% for Millennials)

The 3 Macro Forces Favorably Impacting Consumer Trust

New Hope Network has identified 3 macro forces that are working to increase consumer trust and will keep the Natural Products industry growing at double digits into the foreseeable future. Cited from Natural Products EXPO West – State of the Industry Keynote as follows:

• Ancient Wisdom
• Rehabilitation of Science
• Value(s) Shoppers

Ancient Wisdom
Harkening back to the days of pre-industrialized foods and a simpler way of life, the focus here lies on whole, nutrient-dense ingredients and a “closer to nature” approach to processing. Driven by a great awakening of the consumer, Ancient Wisdom appears to be the most powerful macro force.

Trends connected to Ancient Wisdom:
Superfoods – Fermented – Natural Fats, Vinegar – Adaptogenic Herbs
Clean Labels – Healthy Sweetners – Sophisticated Flavors, Pulses & Beans

Consumers are no longer afraid of all fats. There is growing consumer interest in Natural plant-based fats like coconut and avocado as well as new animal based sources that provide nutrition like lard and duck fat. (Brand example: Epic Duck Fat)

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Adaptogenic Herbs: Adaptogens are a group of herbal ingredients used to improve adrenal health and help strengthen the body’s response to stress. There is strong interest in adaptogenic herb powered products, from supplements to food that will help consumers deal with stress management. (Brand example: Four Sigmatic Mushroom Hot Cacao Mix, with Chill Out Vibes & Reishi)

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Rehabilitation of Science
The role of food science is being reframed to embrace the spirit of natural products while addressing societal concerns – it’s a pivot that moves toward rebuilding consumer confidence and represents new alignment for science and the industry.

Trends connected to Rehabilitation of Science:
Green Chemistry – HPP (High Pressure Pasteurization) – Nourish Tech
Brain Health – Clean Energy – Probiotics – Beauty From Within

Green Chemistry: Growing fear of chemicals causing people to prefer imagery of aprons over lab coats. Some companies are figuring out how to put science to good use in ways that fits with consumer’s new preference for clean and more natural products. Consumers are ready for cleaner health & beauty. Brands meeting that challenge include: Scotch Naturals (salon quality nail polish, minus all of the endocrine disrupting ingredients) and a Trajectory favorite; Suki Skincare

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The Value(s) Shopper
Consumers are moving beyond price as their single purchasing filter as a new and complex world of values now influences purchasing decisions.

Trends connected to Value(s) Shopper macro trend:
Mission-Based Brands – Repurposed – Ingredients: Grass-Fed Dairy & Meat
Ethical & Sustainable Protein – Sourcing Local – Food As Medicine – B Corps

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Mission-Based Brands: Help consumers do good with their purchasing power. Conscious consumers can help others through the products they choose to buy. Stand for something more than the product. Building mission and purpose into the DNA of the company. Started, in great part, to achieve a mission.
(Brand example: SoapBox Soap)

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The Expo West Experience

The “experience” of Expo West is a blog post unto itself… or a conversation over a La COLOMBE Draft Latte (on-trend). The people and conversations were stimulating, smart and friendly. The products were very cool. In short, Expo West is educational and inspiring. Looking forward to Expo West 2017.

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Momentum is incredibly important.

It’s a force that not only represents actual performance, but signals what the future could be.

Momentum is often talked about as it relates to sports, politics and finance. Teams and individuals find their mojo and ride the wave of momentum. But so to with brands. It’s like everything they undertake is successful and effortless, as if they’re being carried along by a tailwind that propels them on to exceptional growth.

Momentum is also an assessment of the consumer’s forecast of the future and, as William J. McEwen (author of Married to the Brand) states, “they’re attracted to what is growing and are often apprehensive of that which is not.” So while a brand’s present marketplace position certainly matters, so does the direction (and perceived direction) in which it’s headed.

Some brands hold on to this actual and perceived momentum. They use it to help them deliver change, growth, competitive advantage and business success (think Kiehl’s, Under Armour, Red Bull, CVS, Lululemon and SoulCycle, to name a few). But most don’t. And when that happens, what actions do you take?

All solutions should start with an accurately defined problem. Followed by the correct diagnosis of the course of action that needs to be followed. In most situations, you can start with this simple framework. Questioning one of, or a combination of, these four things:

1. Product/Service. If the problem lies here, it’s because in some way what the consumer is being offered doesn’t work for them. Whether because of selection, performance, pricing, distribution or surrounding experience. You might not be able to create a quick fix. But it’s not something that can be ignored. Because without fixing this most basic of problems, your plans will always be compromised if you’re not bringing the right product, service or experience to the consumer.

2. Brand. If product/service doesn’t appear to be the issue, it’s time to examine the brand. Is there something about the brand and specifically people’s relationship with or beliefs about that brand that is holding it back. Does it have something relevant to share with customers? Is it differentiated from competition? Does it tap into emotions and create an instinctive attraction? Is consistency and reliability embedded within it? Don’t let good products and services be compromised by unhelpful brand associations that hold back business and customers.

3. Internal Engagement. Brands that break through today have a defining characteristic: a highly engaged leadership and employee base that believes in the brand, feels empowered in working toward a bigger mission, and has the tools and incentives to deliver. Today, your brand story needs to do so much more than guide your messages and communications; it should serve as a unifying idea to align the company and drive growth under a common mission.

This requires a clear understanding, articulation, and communication of your brand’s purpose. While every brand works to make a promise, a promise alone will not separate one brand from another in a marketplace where consumers are untrusting and management is constantly demanding budget justification. Having a defining purpose will

4. Activation. And finally if it’s not a product, brand or engagement problem it’s probably an activation problem. The communications and actions for the brand are not telling the right story, working in the right way or targeting the right people. But the problem might go beyond the communication and value you create. It could be the audience you are targeting, the channels that you are using or the “brief” at the root of your efforts. Whatever your requirement is, finding the right trigger is often at the heart of the matter.

How to create the momentum to thrive?

It’s typically the result of a powerful and dynamic process of ensuring the collective force of product, brand, people and activation. Combined with the energy, expertise and commitment to overcome challenges and achieve spectacular performance.

Moreover, momentum is about never standing still. It’s about evolving in ways that keep consumers interested and engaged to maintain the trajectory of your business; by anticipating and leading change rather than following it.

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kiehl's and zoolander
Brand dynamism is one of the ten characteristics of great brand marketing. It’s the ability of a brand to continue to surprise and delight. To maintain people’s curiosity and to build anticipation about what’s coming next. To keep them engaged.

So once again, here’s a post about skincare brand Kiehl’s.

In this case, the brand’s created a multi-pronged partnership with Zoolander No. 2. The thread that ties them together is Derek Zoolander’s and Hansel’s attempt to stop a conspiracy to kill the world’s most beautiful people.

Being one of the world’s most loved skin care companies, Kiehl’s has jumped in to help the cause. They’ve created these two limited edition dual-branded sets:

The Ridiculously Youthful Collection

Kiehl's Youthful Collection

and The Blue Kiehl Men’s Collection

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And as reported in Forbes, they’ve also created the The Derek Zoolander Center for People Who Don’t Age Good (DZCFPWDAG), a state-of-the-art, anti-aging center in NYC.

This partnership should not only make you smile, but should probably cause you, as a brand marketer, to be more than just a tad envious.

Here are four good reasons why:

1. Brand actions mean more than words. In today’s totally transparent and scrutinizing world, paid communication can only take you so far. Tomorrow’s successful brands will be built not by advertising, but by actions. By creating platforms that earn attention, create shared value and forge deeper relationships.

2. There’s a platform for every brand. For brands challenged with finding new ways to stand out in a saturated marketplace, promotional co-marketing offers an effective medium that every brand marketer across any category – including healthcare which is one of our three vertical focuses – should explore.

3. Entertainment value builds brand value. We’re all time-starved consumers. Drowning in brands seeking our attention. Entertainment is an effective reward. Helping to create an instinctive attraction that goes beyond rational reasons for purchase. And it’s a reward that tends to keep on giving by way of pass-along sharing.

4. Think across time and touch points. Today’s consumers don’t slide down the traditional purchase funnel. Their journey is full of twists and turns, proactively researching, conversing, sharing and comparing, prior to making a purchase decision. And brands should be everywhere their prospective customers are along their total journey, in order to pull larger numbers of people towards them.

Dynamism is powerful. It keeps your brand ahead of the game and keeps consumers interested and engaged (and also ahead of the game). But maintaining this momentum while remaining true to the characteristics of your brand can often be a challenge. In this case, helping the cause of keeping the world beautiful, Kiehl’s is spot on.

Looking to create more momentum for your brand? Contact Rick Zaniboni at Trajectory.

Follow these links if you missed any previous posts about Kiehl’s brand success:

Why Kiehl’s brand mojo matters after 160+ years in business
How Kiehl’s gets customers to sell for them
10 things healthcare marketing can learn from Kiehl’s

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Screen Shot 2015-12-18 at 11.30.59 AMClose your eyes. Picture yourself, not feeling well, browsing the “remedies” aisle of your drug store.  As if you don’t feel bad enough already, do you now feel worse?

Help Remedies (whose URL is; but temporarily down pending a sale to another owner) can ease your pain. In contrast to shelves full of confusing packaging and obscure jargon, they’re a “simple” healthcare products company that sells an assortment of single-ingredient over-the-counter medications.

I’ve meant to write about the company for some time now. Not only because we specialize in healthcare and personal care, but because Help is a role model for brilliant healthcare branding. Consider how the strategic and tactical elements below come together to create a compelling, seamless, brilliant brand experience:

1. Declaration: they lead front and center with a simple, human and approachable purpose that transcends the functionality of their products. No talk of what goes into their products, the efficacy of their products, or the technology behind their products. Rather, a refreshingly simple statement of what they (and their target audience) stand for, and stand against. You’d expect this from a company that goes by the very simplistic name of Help® Remedies – and they deliver.

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2. Differentiation: There’s no mistaking this brand for others. Because they’re unlike any other OTC brand in the marketplace. Everything they do is simple and less. And it’s not just a point of difference, but a point of difference that really matters to their customers. From their simple corporate brand name, simple packaging, simple product names, simple single-dosage product, simple and sometimes “quirky” messaging, through to their clean and intuitive website and distribution strategy (a mix of traditional retail and hotels and bars [where their audiences are]) – this brand is tight in its execution.

3. Know-How: Claims are easy to make. Backing them up is tougher. But our System 2 brain (that operates consciously to rationalize our System 1 choices) requires proof that a particular brand knows what it’s doing. Know-how can be earned in different ways, and will take different forms depending on the category. For Help, it’s the rational payoff of why “Less” is more and is the best possible solution for its target customer’s needs. Less drugs, dyes, confusion, waste…in the language of their customers.

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4. Emotional Pull: Help understands its customers. The brand creates an instinctive attraction that goes beyond considered, rational reasons for purchase through its simple, genuine, quirky, no bull approach. Beyond selling an OTC product, they’re selling their viewpoint on the category.

5. Alignment: all brand touch points deliver a consistent look, messaging and emotion. Which means everything contributes to building intended brand meaning. And this alignment also maximizes value across all marketing.

6. Shoppability: doesn’t get much easier, whether shopping one product or shopping across the portfolio of single symptom products. In a category fraught with too many product variations, Help eases the pain of product selection.
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7. Dynamism: the brand doesn’t rest on its laurels. It continues to surprise and delight its audiences, to keep them interested and engaged. Consider the different mock problems on their website like “help, I am lonely” or the pop-up “help shop” that opened for a time in the nation’s capital…

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You might now be wondering about sales of Help. Truth is, they’ll never be able to compete with the likes of a Johnson & Johnson. But that’s not their strategy. They’re targeting a younger consumer who is attracted to stripped down, more human, more hip and a touch of humor. For this audience, their branding is right on the mark.

Brilliant branding not only powers your business today, but provides the momentum to take today’s success forward into the future. It starts by differentiating your brand by critically and imaginatively finding the sweet spot of:

1. Your brand’s belief and purpose
2. Your best potential audience(s) attitudes, needs and behaviors
3. Competitive points of parity and points of difference
4. Your organizational culture and strengths

It then comes down to pushing, pulling and aligning the seven characteristics above.

To pull more people towards your brand, contact Rick Zaniboni at Trajectory.

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We’re always on the lookout for relevant new learning that can help our healthcare, personal care and wellness & active living clients. Thanks to well + GOOD, for sharing their 2016 Wellness Trends – the 16 top health and fitness trends that they believe will be impacting our year ahead.

Trends include healthy bowl eating, athleisure, on-the-go beauty and spa, drinkable beauty, meditation, minerals, and matcha, along with nine others. Good intel to help health and wellness marketers stay one step ahead of their peers by better understanding what’s driving their consumers – to create new and greater value based on what they really care about.

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We rarely tout our own work on our blog, but this is a timely topic in healthcare marketing as the industry evolves from volume to value, and marketers seek to engage value-conscious patients and consumers.

As consumers are now bearing a more significant share of their healthcare costs, and as they become more engaged in managing their healthcare, seeking value and transparency will likely weigh into shaping their perceptions, decision-making, and the long-term relationships they form with industry providers. This begins with education.

With this backdrop, we developed this 360º healthcare marketing campaign – 101 Reason’s Why – for our client Reading Health System. It was quite the team effort, researching and revealing 101 tangible “value” drivers (across quality, cost, technology, customer experience, convenience, innovation, etc.) reflective of what RHS is doing to deliver higher-quality care with an unrelenting focus on improving patient value.

Given that our 101 reasons span the entire healthcare system, and reflect the hard work of so many individual team members across the system, it’s become a strong rallying point for all internal audiences. And it helped that we took the time to educate all colleagues across the organization about the campaign and all of its different components prior to external launch.

The campaign can be seen, heard, interacted with and shared by consumers across multiple media channels (including the interactive microsite above). Here are just a few of our TV spots:

Reading Health System "101 Reasons Why" TV Commercial (Clinical Excellence) from Trajectory on Vimeo.

Reading Health System "101 Reasons Why" TV Commercial (Patient Access) from Trajectory on Vimeo.

Reading Health System "101 Reasons Why" TV Commercial (Patient Experience) from Trajectory on Vimeo.

To learn more about Trajectory’s healthcare marketing expertise, contact Rick Zaniboni at

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Your healthcare marketplace is evolving from sick care to “well” care. Customers, formerly known as patients, are actively shopping providers. New competitors are encroaching upon your traditional territory. And your brand doesn’t align with your going-forward business strategy. Given the above,  you’ve made the decision to re-brand.

While your health system or hospital might have the skills, discipline and stamina to execute a strategically and tactically flawless re-brand – many will leave something behind.

Here are 10 common pitfalls to avoid:

1. Ready, Fire, Aim. The significant organizational time and expense of re-branding warrants tangible returns. Isolate and agree upfront to the specific business and brand issue(s) that this effort will address. In no case, should the decision be based on in our opinion

2. Not Realizing What’s On The Table. Your brand encompasses all the characteristics, both tangible and intangible, that surround your services. As such, realize that everything your organization says and does makes up the brand experience and reflects back upon your organization. So everything you do should be up for evaluation and refinement based on future business direction and brand positioning.

3. Going It Alone. Just as you wouldn’t diagnose your own physical ailments, the expertise and objectivity of an external consultant is critical to guiding you through the process and to credibly representing the issues and selling internally to your leadership, Board and teams.

4. Disregarding Your Legacy. While you can’t be led by the past, you never want to cast aside the strategic and tactical equities that the organization has worked so hard to create. So don’t disregard what’s working and can be built upon, because these are the foundational building blocks for genuinely ensuring future relevancy.

5. Not Having Key Influencers and Decision-Makers On Board. It’s a huge mistake to undertake this effort without the full, acknowledged support of senior administration leadership, medical leadership and Board(s). You then need to make them part of the process, understand their opinions and expectations, and keep them appraised along the way. We can promise you that none of them like surprises or being rail-roaded into a position.

6. Inward Perspective. Your external audiences are the ultimate arbiters of your reputation and financial success, so understand how they view the organization. Contrast and reconcile these perspectives against your own to determine the gaps that need to be filled to realize your objectives.

7. Bypassing Insiders. All employees must be on board. They need to understand and believe in the program, have a clear picture of its desired outcome and where they “personally” fit in the process. And they need to equipped and mobilized to deliver on your new brand promises. Generally speaking, you should ensure they all pass through three re-branding stage gates – Hear It, Learn It, Live It.

8. Lack of Demonstrated Senior Leadership Commitment. All the time and expense of this effort will be wasted unless leadership communicates [and is ready to demonstrate] their commitment and makes public that they expect the same of others.

9. Branding As A One-Time Event. As James Gandolfini would say “fuggedaboudit.” Because branding is like a marathon, not a sprint to the finish line. It always takes longer than you budgeted for, both time wise and cost wise.

10. Neglecting To Patrol And Control. All your hard work is out the window if execution doesn’t reflect your strategy. Create a cross-functional team to oversee on-brand implementation. And monitor and participate in the ongoing conversations taking place about your organization through social media to help shape (at least as much as you can) your own destiny.

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Here’s a pretty simple test to determine whether your healthcare marketing has what it takes to draw more people towards your health system, hospital or physician group.

It’s called the “er” test. It includes seven simple questions your prospects will intuitively consider as they evaluate whether your marketing is worth their time.

Here it is:

  1. Is it based on a compelling differentiater?
  2. Is it one your customer really cares about?
  3. Does it lead with what’s in it for them; rather than you boasting about you?
  4. Does it help better people’s lives? make them wiser, stronger, abler?
  5. Is it a harbinger for conversation and sharing?
  6. Is it wherever customers are, by being baked into every single point of contact?
  7. Is it proper, by being true to your brand?


So that’s the test. Seven simple, but really telling questions. How’d you do?

If you feel like you need to add some more “er” to your healthcare marketing, contact Rick Zaniboni at Trajectory.

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How do you determine whether it’s time to rebrand OR whether you might just need a new internal or external campaign?

View this infographic to find out what rebranding really means, the questions that will help you determine if rebranding is the right solution, and some tips to help you execute a successful result.

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The holiday season is in full swing and you are scrambling to find those last minute gifts for all of the loved ones on your list.

At Trajectory, our focus is on health, wellness and personal care brands. So we’ve canvased some of our team for their tips on a few health and wellness-related brand gifts for your family, friends and fitness fans. Enjoy. We hope you find it helpful. And here’s wishing you a healthy holiday season!

21 drops: Daily Dose Kit







Cary Cater, “the spirit of 21 drops”, felt a strong connection to plants and nature for as long as she can remember. Her years of personal experiences led her to create her 100% natural essential oil blends company, 21 drops. The brand offers twenty one therapeutic-grade aromatherapy blends. Their brand values epitomize what an organic company should really be about. And their products are fully tested for purity, made with raw materials, 100% safe and 100% organic. While all oils can be purchased individually, 21 drops also offers kits such as the Daily Dose Kit, which is perfect for a holiday gift.

For just $24.99, this kit keeps you on-the-go with three different oils called Invigorate, Focus and Sleep. Invigorate energizes and stimulates your body, Focus increases your concentration while sharpening your mind, and Sleep quiets your mind at night for a deep and relaxing sleep. It’s the perfect essential oil therapy sampler for the too-stressful holidays.


Burt’s Bees:Holiday Grab Bag

We all know Burt’s Bees. But you might not know its back story.  It all started in the late 1980’s when a Maine artist and single mom, Roxanne Quimby, began using leftover beeswax from Burt Shavit’s honey bees to make candles. The company now produces over 200 earth-friendly and natural personal care products. Emanating from a great company culture. No trash cans at desks, a little yoga with lunch, and yearly Culture Days to promote community outreach.

This holiday season they are offering the perfect present – a Holiday Grab Bag. It includes 10 natural products and accessories catering to all of your personal care needs. A Cranberry and Pomegranate Sugar Scrub, a Hydration Cream Cleanser, and Peppermint and Rosemary Body Wash,  just to name a few. You can snag these fabulous items in a festive pouch for just $25.00. Order soon and you’ll even score a free lip color trio with your purchase (ladies: keep this one for yourself, you deserve it)!


Lululemon:  Run and Done Ear WarmerFrosty Run GlovesSurge Run GlovesCatalyst Beanie


These four products all come from one of our favorite brands, Lululemon. Founded in Vancouver in 1998 by Chip Wilson, who was in the surf, skate and snowboard business for 20 years before he took his first commercial yoga class and fell in love. He opened his first brick and mortar store in 2000. Exploding quickly, the brand now offers a large selection of technical yoga and run clothes in many countries around the world. Lululemon’s mission is to create components for people to live longer, healthier, fun lives. Their inspiring manifesto gives a little insight to what lights the company’s fire.

These gifts are perfect for those athletic and stylish folks in your lives, or those whose New Years Resolution is to become one. For the women in your life, pair the Run and Done Ear Warmer ($26.00) with Frosty Run Gloves ($32.00) for the perfect winter-run accessories. As for the men, they are sure to love the Catalyst Beanie ($38.00) paired with the Surge Run Gloves ($32.00) to keep them warm and dry in the frigid weather.


Numi Organic Tea: Tea By Mood Gift Set

In a tiny 750-sq/ft apartment in Oakland, CA., brother and sister Ahmed and Reem Rahim combined their passions of tea and art to create the Numi Organic Tea brand. To dent what they observed as a largely undifferentiated U.S. tea market, they created super-premium, organic and Fair Trade Certified teas with 100% natural ingredients. The company also fosters a non-profit organization, the Numi Foundation, whose mission is to aid communities in supporting initiatives that nurture art, education, health and the natural environment. They also collaborate with non-proft organizations for fundraising events and give their employees four paid hours each month to volunteer for a non-profit.

Numi is the perfect gift for the tea-lover in your life. The Tea By Mood Gift Set is a thoughtful way to let someone you love enjoy a warming cup of tea catering to his or her different moods. Whether they are ready to focus, sleep, inspire, invigorate, energize, refresh, balance, reflect, or focus, this gift set has an organic and Fair Trade Certified tea to let them seize the moment. For $21.99, you get 40 tea bags in eight natural and delightful flavors.


Hydro Flask: 24 oz Narrow Mouth Bottle

Hydro Flask was founded in Blend, Oregon in 2009 when the company introduced their first all-insulated bottle line-up into the market. By 2011, Hydro Flask hit 1 million in sales. They now offer over 100 products across four categories: hydration, coffee, beer and food. It’s common for employees of Hydro Flask to meet up before work for a hike, spend their lunches outdoors in the sunshine and be found on the deck grilling burgers together after.

From mornings in the office to weekends hiking in the mountains, the 24 oz Narrow Mouth is the perfect gift for your on-the-go friend. Not only is this spill-proof bottle BPA and Phalate free but it keeps drinks cold up to 24 hours and hot up to 6 hours with TempShield protection. The Narrow Mouth is Stainless Steel, consists of a durable, sweat-free powder coat finish and sells for $29.99.


Aromafloria: Stress Less Spa Rescue Kit

Sharon Christie, a pharmacist, chemist and aromatherapist, spent many years researching the Amazon Rainforest and the folklore benefits of native plant materials before founding her company Aromafloria. She has been producing quality body care and aromatherapy products for nearly three decades. Their “Go Green” atmosphere is quite inspiring, manufacturing all of their products in a USDA Certified Organic facility that is 100% wind powered. Aromafloria’s unique formulas are created with custom blends of organic essential oils, therapeutic herbs, exotic botanical extracts, vitamins and minerals.

The holiday season is a stressful time for many. If you know someone who needs to throttle back, the Stress Less Spa Rescue Kit is the perfect gift. For just $12.00, you’ll find a Bath & Body Massage Oil, a Foaming Bubble Bath, an Ocean Mineral Bath Salt, and a Foaming Salt Glow Polish. Not only do these products provide stress relieving relaxation, but they are all 100% vegan, sulfate free, phthalate free and parabens free.

Every brand has a story. And hopefully, one of them dovetails with yours. And remember, healthy holidays are happy holidays. Enjoy!

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