Nov
18

How one mustache led to a global healthcare marketing movement

Can one mustache on a dare lead to raising $126 million in 14 countries for prostate cancer research? Yes it can.

Watch Adam Garone’s inspiring video: Healthier men, one moustache at a time.

Adam is co-founder of Movember, an initiative to raise awareness for men’s health, by having men grow out their mustaches every November. It’s a great testament to the power of passion and persistence, as Movember has now grown to become a worldwide healthcare marketing movement.

Proof that game-changing ideas are only limited by our imagination!

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About The Author

Eric Brody is President of Trajectory, a brand strategy and activation firm specializing in what it takes to unlock the full potential of brands. The firm works exclusively across the inherently connected industries of Healthcare, Personal Care and Wellness & Lifestyle. The common threads are consumers who want to get well, stay well and play well, and brands that fulfill these aspirations and goals.

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