Nov
14

Creating new healthcare brand energy: Reading Health System

It’s an exciting, fulfilling and proud day here at Trajectory, and for one of our clients – as The Reading Hospital is now Reading Health System.

We rebranded and relaunched them today, after more than a year’s worth of branding and marketing discussion, debate, planning and creating.

By unveiling a new system name, logo and tagline, a simplified brand hierarchy and naming structure, and a more compelling set of promises and market positioning that better reflect the organization’s collective vision, they’re building on their strengths to more effectively advance in the changing world of healthcare.

The new tagline – Advancing Health. Transforming Lives. – conveys the essence of the Reading Health System brand. It’s genuine to their desire to advance the health of their communities beyond “sick” care, and conveys their desire to transform lives by being a source of energy, optimism, knowledge and support.

Congratulations to our client, Reading Health System – and to its wonderful physicians, nurses and staff. Not only for the previous 144 years of service to your communities and your region, but for the many years of Advancing Health and Transforming Lives to come.

You can see our internal brand vision video, along with some of the new external marketing campaign television, on our YouTube channel.

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About The Author

Eric Brody is President of Trajectory, a branding + marketing agency creating the momentum, the vital energy, a brand needs to reach its full potential. The firm works exclusively across the three intrinsically connected industries of Healthcare, Personal Care & Wellness and Active Lifestyle. The common threads are consumers who want to get well, stay well and play well, and brands that fulfill these aspirations and goals.

2 thoughts on “Creating new healthcare brand energy: Reading Health System

  1. So proud to be part of this exciting brand re-launch. We helped to shape and re-energize a company that is over 144 years old. Can’t wait to see the results, both internally and in the communities they serve.

  2. A great brand with a great promise. Looking forward to seeing Reading Health System bring these new ideals to life in all they do going forward.

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