Nov
02

7 traits of high energy brands


I’m happy to share this recent presentation: 7 traits of high energy brands. You can view it here on Slideshare.

In a world where…

• technology leaves nothing to the imagination
• consumers are connected conversationalists
• organizations can no longer hide behind the curtain
• and brands are expected to do more…

A new playbook is in order. It includes thinking more deeply about the place your brand can own in people’s lives and what it must deliver to get there.

The benefit is a brand that uniquely plants itself in the hearts and minds of employees, prospects and customers; which allows your organization to use your brand to create new value and drive new growth.

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About The Author

Eric Brody is President of Trajectory, a branding + marketing agency creating the momentum, the vital energy, a brand needs to reach its full potential. The firm works exclusively across the three intrinsically connected industries of Healthcare, Personal Care & Wellness and Active Lifestyle. The common threads are consumers who want to get well, stay well and play well, and brands that fulfill these aspirations and goals.

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