May
04

A trifecta for our healthcare and medical marketing


The 2012 Aster Awards for healthcare and medical marketing were announced this week. The Program is an elite competition recognizing the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising.

Congratulations to our clients and Trajectory teams who posted a great showing. Our three submissions each received top awards.

For The Reading Hospital Women’s Health Services, we received a Judges Choice award (one of only seven in country) for our Total Advertising Campaign. It included broadcast, print, out-of-home and online – all incorporating a strong call-to-action. Importantly, it resulted in a 41% increase in prenatal class registrations, 36% increase in website visits and 24% increase in unique visitors to the website.

For The McGlinn Family Cancer Center at The Reading Hospital, Trajectory won a Gold Award, the top in the category, for our Oncology Total Advertising Campaign. It was brought to life through a series of TV spots, along with other traditional, interactive and social media. While external results are still pending, success measures include inbound inquires and volume, website traffic and physician referrals.

Speaking about both of these campaigns, Ann Valuch, Director of Marketing for The Reading Hospital, said “they represent a great collaboration between Trajectory, The Reading Hospital, our wonderful physicians and patients. Everyone is very proud.”

For PaloVia Skin Renewing Laser (the first ever FDA-cleared, in-home laser clinically proven to reduce fine lines and wrinkles around the eyes) Trajectory won a Gold Award for its Brochure Advertising Series. It included technical brochures, physician’s office consumer brochure, consumer take-home retail brochure and sales training/POS flipbook. Given that this device is the first-of-its-kind, support required more in-depth collateral pieces with more technical specifications along with distribution across both professional and consumer channels.

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About The Author

Eric Brody is President of Trajectory, a branding + marketing agency creating the momentum, the vital energy, a brand needs to reach its full potential. The firm works exclusively across the three intrinsically connected industries of Healthcare, Personal Care & Wellness and Active Lifestyle. The common threads are consumers who want to get well, stay well and play well, and brands that fulfill these aspirations and goals.

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