Healthcare marketer insight: inspiration from Hermes CEO

Hermes is seemingly, worlds away from healthcare.

But here’s a great interview with Robert Chavez, CEO of Hermes US, talking about why culture and employee engagement, a very personal customer experience and an online/digital presence are key to driving his business and brand objectives.

Could easily be an interview with a healthcare senior leader given the issues their organizations are facing today.

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About The Author

Eric Brody is President of Trajectory, a brand strategy and activation firm specializing in what it takes to unlock the full potential of brands. The firm works exclusively across the inherently connected industries of Healthcare, Personal Care and Wellness & Lifestyle. The common threads are consumers who want to get well, stay well and play well, and brands that fulfill these aspirations and goals.

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