Nov
23

New healthcare brand energy: Reading Women’s Health Services


The more energy people sense from a brand, the greater its attraction and opportunity to create future value.

In this case, the brand is Reading Hospital and Medical Center’s Women’s Health Services. And it’s one of those rare times I’m writing about Trajectory client work.

Because Reading’s changing the game and creating new value for women. Who in turn, are carrying this healthcare brand forward and creating more value for the organization.

Reading’s created a comprehensive suite of Women’s Health Services for women at every stage of their lives. And combined with their highly personalized (uniquely branded) method of care – has created excitement inside and outside, changed attitudes and moved the needle on patient referrals and volume.

Marketing has played an important supporting role. It’s voice is personal, sophisticated, respectful and reassuring. Borne out of a lot of rich conversation with care givers and target prospects. It also creates value in and of itself, by being collaborative, enabling and unifying through its multi-channel delivery.

Congrats to Reading Women’s Health Services. They’ve really taken the lead in changing the game, and everyone’s winning.

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About The Author

Eric Brody is President of Trajectory, a branding + marketing agency creating the momentum, the vital energy, a brand needs to reach its full potential – to inspire and support customers and drive new growth. The firm works exclusively across the three intrinsically connected industries of across Health, Wellness & Leisure. The common threads are consumers who want to feel better, look better and play better, and brands that fulfill these aspirations and goals.

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