Oct
05

Insight for healthcare marketers: the benefits of social media

Socialcast created this infographic visualizing a social media study conducted by the Center for Marketing at the University of Massachusetts Dartmouth on the use of social media in Fortune 500 companies.

The majority of companies studied found social media, e.g. blogging, social networking and online video, to be successful. Even as far back 2007, a majority of the companies surveyed found social media to be at least somewhat important.

One of the interesting trends from the infographic shows that Podcasting has become the most successful social media tool for business (up from 77% in 2007 to 89% in 2009), followed by online video blogging (88%), online video and social networking (87%) and Twitter (82%).

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About The Author

Eric Brody is President of Trajectory, an integrated branding and marketing agency specializing in what it takes to successfully re-energize brands to reach their full potential. The firm works exclusively across the inherently connected industries of Healthcare, Personal Care and Wellness & Lifestyle. The common threads are consumers who want to get well, stay well and play well, and brands that fulfill these aspirations and goals.

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