Apr
18

Kaiser Permanente: a healthcare brand creating new value

Foster the development of new propositions, conversations and questions that will shape concepts about health for years to come.

I’ve written before about other insurance companies (Humana’s CrumbleItUp, Aetna On-The-Go) creating new value beyond the healthcare insurance transaction. Now comes Kaiser Permanente’s Center For Total Health.

Located near Union Station in Washington DC, it’s a place to talk about health. With interactive touchscreen exhibits, state-of-the-art health technology displays, and a conference center, it provides a memorable experience for visitors interested in their health, their families’ health, and the health of the community.

Part of Kaiser Permanente’s mission is to “contribute to the well-being of our communities.” This initiative certainly brings this to life, as they reach out to play more of an important, proactive role in people’s lives.

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About The Author

Eric Brody is President of Trajectory, a branding + marketing agency creating the momentum, the vital energy, a brand needs to reach its full potential. The firm works exclusively across the three intrinsically connected industries of across Health, Wellness & Leisure. The common threads are consumers who want to feel better, look better and play better, and brands that fulfill these aspirations and goals.

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