Aug
03

Entering the blogosphere: the nucleus of your healthcare social media strategy


How can you contribute to making a meaningful difference in the daily lives of your communities and patients? Your blog, through your content, your insights, your stories, your solving of problems, is a means to do this.

I had the pleasure of delivering this presentation – Entering The Blogosphere: The Nucleus Of Your Healthcare Social Media Strategy – at IQPC’s recent Strategic Social Media for Healthcare Summit in NYC. Given the feedback (fortunately very positive) and the follow-up conversations I’ve had, I thought it would be of value to socialize the presentation.

It covered why and how healthcare organizations should enter the blogosphere, the important strategic and tactical considerations it takes to get up and running; and offered tips to how organizations who are already participating might improve upon their current efforts.

I hope you find value in the presentation. Any questions, comments or suggestions to share with me and others?

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About The Author

Eric Brody is President of Trajectory, a New Jersey-based branding + marketing company creating new brand energy by uniting organizations, creating new value and igniting new growth.

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