Creating new value for health brand customers: make their agenda yours
As a marketer, you really only have one purpose. One ultimate gauge of success. That is, to continuously create new and greater value for your health brand customers.
Value that is defined on your customers terms and reflects their agenda. Value that transcends your messaging and your one-way communication about your organization and your offerings.
Ask yourself these three questions:
1. Is your marketing really adding value to your customers lives?
2. Are you helping them do something they want to do, or solve something that helps them achieve more than they could on their own?
3. If you were your customer, would you find you indispensable?
Make your customer agenda your agenda. You’ll create greater value for both of you.
I'm President of Trajectory. We re-energize businesses across the health continuum by helping our clients to imagine and create new value. Before Trajectory, I was EVP Management Board member at Interbrand, the world's most influential brand consultancy. I've also held senior level marketing positions at Faberge, L'Oreal and Beiersdorf.
July 19th, 2010 at 4:26 am
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Creating new value for health brand customers: make their agenda yours | Healthy Conversations [link to post] Three questions to ask.
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July 19th, 2010 at 6:21 am
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Creating new value for health brand customers: make their agenda yours [link to post]
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