Comments on: Seven “P”s to strengthen your healthcare brand portfolio http://www.trajectory4brands.com/blog/2010/06/seven-ps-to-help-you-evaluate-and-strengthen-your-healthcare-brand-portfolio/ Inspiration, Insights & Ideas For Creating New Value Tue, 24 Jan 2012 21:48:49 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: TrajectoryLLC (Randi Brody) http://www.trajectory4brands.com/blog/2010/06/seven-ps-to-help-you-evaluate-and-strengthen-your-healthcare-brand-portfolio/comment-page-1/#comment-6664 TrajectoryLLC (Randi Brody) Mon, 26 Jul 2010 14:24:44 +0000 http://www.trajectory4brands.com/blog/?p=2300#comment-6664 <strong>Twitter Comment</strong> <a href="http://twitter.com/TrajectoryLLC" title="Twitter Comment" rel="nofollow"> <div class="ccimg1" title="TrajectoryLLC (Randi Brody)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="TrajectoryLLC (Randi Brody)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/TrajectoryLLC"> </div> </a> Seven ?P?s to help you evaluate and strengthen your healthcare brand portfolio [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


Seven ?P?s to help you evaluate and strengthen your healthcare brand portfolio [link to post]

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]]> By: Eric Brody http://www.trajectory4brands.com/blog/2010/06/seven-ps-to-help-you-evaluate-and-strengthen-your-healthcare-brand-portfolio/comment-page-1/#comment-5992 Eric Brody Sun, 04 Jul 2010 14:05:40 +0000 http://www.trajectory4brands.com/blog/?p=2300#comment-5992 Peter, Thanks for adding this additional perspective. As you point out, your P's are certainly relevant to informing health brand management practices. Regards, Eric Peter,

Thanks for adding this additional perspective. As you point out, your P’s are certainly relevant to informing health brand management practices.

Regards,
Eric

]]> By: Peter Jones http://www.trajectory4brands.com/blog/2010/06/seven-ps-to-help-you-evaluate-and-strengthen-your-healthcare-brand-portfolio/comment-page-1/#comment-5974 Peter Jones Sat, 03 Jul 2010 16:02:42 +0000 http://www.trajectory4brands.com/blog/?p=2300#comment-5974 My P's relate to a health and social care model (conceptual framework) which may inform your brand / marketing context? In addition to PURPOSE which you have already listed, for me there is PROCESS - this is tasks, workflows, procedures and may be significant in terms of patient, carer education. POLICY - if you can align brands, programs with current POLICIES that must be a winner. PRACTICE - health is a social phenomena even though it affects the individual. Whether you are concerned with professionals in the health and social care market, or patients and carers are you addressing the true stakeholders. This now extends to social enterprise and the '3rd sector'. There are some resources here: http://www.p-jones.demon.co.uk/links3.htm Regards Peter Jones http://hodges-model.blogspot.com/ Hodges' Health Career - Care Domains - Model http://www.p-jones.demon.co.uk/ h2cm: help2Cmore - help-2-listen - help-2-care http://twitter.com/h2cm My P’s relate to a health and social care model (conceptual framework) which may inform your brand / marketing context?

In addition to PURPOSE which you have already listed, for me there is PROCESS – this is tasks, workflows, procedures and may be significant in terms of patient, carer education.

POLICY – if you can align brands, programs with current POLICIES that must be a winner.

PRACTICE – health is a social phenomena even though it affects the individual. Whether you are concerned with professionals in the health and social care market, or patients and carers are you addressing the true stakeholders. This now extends to social enterprise and the ’3rd sector’.
There are some resources here:

http://www.p-jones.demon.co.uk/links3.htm

Regards
Peter Jones
http://hodges-model.blogspot.com/
Hodges’ Health Career – Care Domains – Model
http://www.p-jones.demon.co.uk/
h2cm: help2Cmore – help-2-listen – help-2-care
http://twitter.com/h2cm

]]> By: ericbrody (Eric Brody) http://www.trajectory4brands.com/blog/2010/06/seven-ps-to-help-you-evaluate-and-strengthen-your-healthcare-brand-portfolio/comment-page-1/#comment-5707 ericbrody (Eric Brody) Tue, 22 Jun 2010 11:01:58 +0000 http://www.trajectory4brands.com/blog/?p=2300#comment-5707 <strong>Twitter Comment</strong> <a href="http://twitter.com/ericbrody" title="Twitter Comment" rel="nofollow"> <div class="ccimg1" title="ericbrody (Eric Brody)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="ericbrody (Eric Brody)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/ericbrody"> </div> </a> Seven P's to help you evaluate and strengthen your healthcare brand portfolio [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


Seven P’s to help you evaluate and strengthen your healthcare brand portfolio [link to post]

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]]> By: clear_nickg (Nick Graham) http://www.trajectory4brands.com/blog/2010/06/seven-ps-to-help-you-evaluate-and-strengthen-your-healthcare-brand-portfolio/comment-page-1/#comment-5706 clear_nickg (Nick Graham) Tue, 22 Jun 2010 10:46:54 +0000 http://www.trajectory4brands.com/blog/?p=2300#comment-5706 <strong>Twitter Comment</strong> <a href="http://twitter.com/clear_nickg" title="Twitter Comment" rel="nofollow"> <div class="ccimg1" title="clear_nickg (Nick Graham)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="clear_nickg (Nick Graham)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/clear_nickg"> </div> </a> RT @ericbrody: Seven P's to help you evaluate and strengthen your healthcare brand portfolio [link to post] #pharma #brand #strategy<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


RT @ericbrody: Seven P’s to help you evaluate and strengthen your healthcare brand portfolio [link to post] #pharma #brand #strategy

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]]> By: SVBrandforum (SV Brand Forum) http://www.trajectory4brands.com/blog/2010/06/seven-ps-to-help-you-evaluate-and-strengthen-your-healthcare-brand-portfolio/comment-page-1/#comment-5610 SVBrandforum (SV Brand Forum) Fri, 18 Jun 2010 19:02:11 +0000 http://www.trajectory4brands.com/blog/?p=2300#comment-5610 <strong>Twitter Comment</strong> <a href="http://twitter.com/SVBrandforum" title="Twitter Comment" rel="nofollow"> <div class="ccimg1" title="SVBrandforum (SV Brand Forum)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="SVBrandforum (SV Brand Forum)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/SVBrandforum"> </div> </a> Seven “P”s to help you evaluate and strengthen your healthcare brand portfolio [link to post] #branding #brand<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


Seven “P”s to help you evaluate and strengthen your healthcare brand portfolio [link to post] #branding #brand

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]]> By: spellbrand (Mash Bonigala) http://www.trajectory4brands.com/blog/2010/06/seven-ps-to-help-you-evaluate-and-strengthen-your-healthcare-brand-portfolio/comment-page-1/#comment-5608 spellbrand (Mash Bonigala) Fri, 18 Jun 2010 18:02:14 +0000 http://www.trajectory4brands.com/blog/?p=2300#comment-5608 <strong>Twitter Comment</strong> <a href="http://twitter.com/spellbrand" title="Twitter Comment" rel="nofollow"> <div class="ccimg1" title="spellbrand (Mash Bonigala)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="spellbrand (Mash Bonigala)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/spellbrand"> </div> </a> Seven “P”s to help you evaluate and strengthen your healthcare ... [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


Seven “P”s to help you evaluate and strengthen your healthcare … [link to post]

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]]> By: ericbrody (Eric Brody) http://www.trajectory4brands.com/blog/2010/06/seven-ps-to-help-you-evaluate-and-strengthen-your-healthcare-brand-portfolio/comment-page-1/#comment-5607 ericbrody (Eric Brody) Fri, 18 Jun 2010 16:13:04 +0000 http://www.trajectory4brands.com/blog/?p=2300#comment-5607 <strong>Twitter Comment</strong> <a href="http://twitter.com/ericbrody" title="Twitter Comment" rel="nofollow"> <div class="ccimg1" title="ericbrody (Eric Brody)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="ericbrody (Eric Brody)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/ericbrody"> </div> </a> @jfdelas Thanks for RT jean-francois, hope you found helpful; by the way, good luck later on today; we're currently losing 2-1. Cheers, Eric<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


@jfdelas Thanks for RT jean-francois, hope you found helpful; by the way, good luck later on today; we’re currently losing 2-1. Cheers, Eric

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]]> By: jfdelas (jean-francois delas) http://www.trajectory4brands.com/blog/2010/06/seven-ps-to-help-you-evaluate-and-strengthen-your-healthcare-brand-portfolio/comment-page-1/#comment-5604 jfdelas (jean-francois delas) Fri, 18 Jun 2010 15:19:03 +0000 http://www.trajectory4brands.com/blog/?p=2300#comment-5604 <strong>Twitter Comment</strong> <a href="http://twitter.com/jfdelas" title="Twitter Comment" rel="nofollow"> <div class="ccimg1" title="jfdelas (jean-francois delas)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="jfdelas (jean-francois delas)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/jfdelas"> </div> </a> Seven “P”s to help you evaluate and strengthen your healthcare brand portfolio [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


Seven “P”s to help you evaluate and strengthen your healthcare brand portfolio [link to post]

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