Health brand marketers: focusing on what really matters to customers | Healthy Conversations
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Health brand marketers: focusing on what really matters to customers [link to post]

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Thanks for sharing this article by Tom Asaker. I could not agree more with his exhortation:

“(We) are not in the propaganda and mind manipulation business; (we) are in theinnovation and happiness business. …Resist the cognitive pull of communication and persuasion on your strategic thinking and do something meaningfully different that adds value to people’s lives.”

I have always tried to help my clients understand that brand creation and value has to be focused on the end customer. If the customer does not see genuine value then all our efforts begin to ring hollow in their ears, and marketing resources are wasted.

Bravo,

Flay

“Health brand marketers: focusing on what really matters to customers” via @ericbrody [link to post] #yam

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