Co-creating new value for health brands
What is the next generation of crowdsourcing (of customers and companies working together to create new value)?
Clinton Booner answers this question as the author of this guest post Crowdsourcing: Beyond the Basics, over at Jay Baer’s Convince and Convert Blog.
Clinton offers his 3c’s of next generation crowdsourcing: Co-Creation, Constant and Control:
1. Co-Creation. Allowing consumers to contribute in a number of ways to product and service enhancements.
2. Constant. Multiple initiatives happening in parallel and offering the user a constant stream of new involvement opportunities.
3. Control. Brands viewing open innovation strategies as not ‘giving up creative control’ but rather understanding what this really is – co-created market research that is more accurate – ultimately offering remarkable ways to help deliver happy, impassioned, and loyal consumers.
Would you add any C’s to this list?
I'm President of Trajectory. We re-energize businesses across the health continuum by helping our clients to imagine and create new value. Before Trajectory, I was EVP Management Board member at Interbrand, the world's most influential brand consultancy. I've also held senior level marketing positions at Faberge, L'Oreal and Beiersdorf.
July 27th, 2010 at 9:32 am
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