What is the next generation of crowdsourcing (of customers and companies working together to create new value)?

Clinton Booner answers this question as the author of this guest post Crowdsourcing: Beyond the Basics, over at Jay Baer’s Convince and Convert Blog.

Clinton offers his 3c’s of next generation crowdsourcing: Co-Creation, Constant and Control:

1. Co-Creation. Allowing consumers to contribute in a number of ways to product and service enhancements.
2. Constant. Multiple initiatives happening in parallel and offering the user a constant stream of new involvement opportunities.
3. Control. Brands viewing open innovation strategies as not ‘giving up creative control’ but rather understanding what this really is – co-created market research that is more accurate – ultimately offering remarkable ways to help deliver happy, impassioned, and loyal consumers.

Would you add any C’s to this list?

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