Insights and ideas for health marketers: interviews with CMO Of The Year nominees

Every year, The Chief Marketing Officer Institute awards their “CMO Of The Year.” Nominees are evaluated in several categories of performance, including market orientation and customer intimacy, accountability for results, commitment to innovation, and overall contribution to the success of their company.

Here (on COM.com) are interviews with each of the 10 finalists for 2009, who discussed the strategies and tactics employed to achieve their success with the editors of CMO Journal. The interviews are interesting and informative, and certainly relevant to your health brand business.

Finalists include:

From large organizations ($250M+ revenue): Jeffrey Hayzlett (Kodak), Allen Klose (ACE Cash Express), Richard Marnell (Viking River Cruises), David Mitchell (Open Solutions Inc.), David Norton (Harrah’s Entertainment)

From small to midsize organizations (less than $250M revenue): Timothy Gilbert (Campus Mgm’t Corp), Tim Kopp (ExactTarget), Terrie O’Hanlon (Manhattan Associates), Curtiss Porritt (MasterControl Inc.), Thomas VanHorn (Application Security Inc.)

Enjoy the interviews. I hope there are insights and ideas that you can take away to create new value for your health brand customers and your business.