Mar
21

Aetna-On-The-Go: a healthcare brand more meaningfully engaging customers

Aetna recently announced that it will be reaching out to its members on the-Go through a mobile-friendly website that’s easier to browse from a handheld device, smartphone “apps,” and text messaging. These mobile solutions will be made available to the majority of Aetna members – regardless of whether they have a basic cell phone or a smartphone with full Internet access.

Just a few examples of the benefits, as stated in the company press release, include “being able to look up the status of a claim while standing in the doctor’s office. Finding a cardiologist and making an appointment during a train ride to work. Researching the price of a prescription from the grocery aisle.”

According to Meg McCabe, vice president of consumer marketing and product for Aetna – “It’s imperative that we meet our members where they are with resources that engage them in making well-informed health care decisions, improve their interactions with their physicians, and even help them save a little money along the way.”

Through On-the-Go, Aetna accomplishes an important, yet somewhat elusive, objective for an insurance company – actually building relationships with a broad spectrum of their customer base. By allowing them to access important information, wherever and whenever they want it, the company is extending and enhancing its interactions with members – in ways they actually value and want.

Related Posts:

About The Author

Eric Brody is President of Trajectory, a branding + marketing agency creating the momentum, the vital energy, a brand needs to reach its full potential. The firm works exclusively across the three intrinsically connected industries of Healthcare, Personal Care & Wellness and Active Lifestyle. The common threads are consumers who want to get well, stay well and play well, and brands that fulfill these aspirations and goals.

5 thoughts on “Aetna-On-The-Go: a healthcare brand more meaningfully engaging customers

  1. This is going to be so important going forward. As more and more people do the majority of their surfing and online tasks via mobile devices, brands will need to make sure they are offering unique ways to engage the customer and provide those customers with the info they need. I know the brands/services that I use, have great offerings in this arena, DirecTV, AT&T, etc. And it’s why I keep using them and promoting them to others. Great post.

  2. Excellent blog! I really love how it is uncomplicated on my eyes as well as the facts is well written. I am wondering how I could be notified whenever a new post has been made. I have subscribed to your rss feed which need to do the trick! Have a nice day!

  3. Pingback: Kaiser Permanente: a healthcare brand creating new value | Healthy Conversations

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>