Inspiration for healthcare brand marketers who want to imagine and create new value
Inspiration is often found where you least expect it. Looking at alternate categories far away from where you concentrate your sights each day often yields new ideas about how to create new and greater value for current customers, and how to create new demand among non-customers.
On this kind of search for another client (based on criteria of digital channel, destination site, big following, passionate participants), we found www.legoclick.com.
The meta description is “a little place on the Internet celebrating creativity and the everyday moments of inspiration that LEGO enthusiasts call CL!CK.”
Take a look. Enjoy. Be inspired. CL!CK here.
I'm President of Trajectory. We re-energize businesses across the health continuum by helping our clients to imagine and create new value. Before Trajectory, I was EVP Management Board member at Interbrand, the world's most influential brand consultancy. I've also held senior level marketing positions at Faberge, L'Oreal and Beiersdorf.
February 9th, 2010 at 6:43 am
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Inspiration for healthcare marketers who want to imagine and create new value | Healthy Conversations [link to post] visit and enjoy.
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February 9th, 2010 at 12:47 pm
[...] This post was mentioned on Twitter by Eric Brody, SV Brand Forum. SV Brand Forum said: Inspiration for healthcare brand marketers who want to imagine and create new value http://bit.ly/cqX7i0 #branding [...]
March 5th, 2010 at 12:10 pm
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Inspiration for healthcare brand marketers who want to imagine and create new value [link to post]
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